Netsuus just published the results of a survey on benchmarking on the internet that made last March.
This report is doubly interesting: apart from the results shown, it is really interesting to know what other benchmarking tools people use and why he does it.
For example, in the table dedicated to measurement tools position Internet competition are up to 16 different tools.
The most popular is Alexa (www.alexa.com), Followed by Google Trends (www.google.com/trends) and by Google Insights for Search (www.google.com/insights/search/?hl=es# ). The latter tool, I was surprised to find it so high on the list of benchmarking tools, to get to see her again I realized how much he has improved since the last time I went (though no longer a sophisticated version of google Trends). After these three, we find Google Adplanner (www.google.com/adplanner/), Which is useful to know data pages that support advertising, and after her encounter Netsuus (www.netsuus.com), Which specializes in creating custom reports.
I do not handed me the list ... it's better that you check yourself / a and see what tools you know and what tools should know (it is No. 3 table the report).
It is also interesting to see what people desería know about your competition (number 6 of the report table): what most people want to know is If the ad campaigns are performing their competence or are not effectiveFollowed by knowing how to get traffic capture and how they get converted. So ... in other words, we want to know exactly the online marketing strategy of our competitors. :-)
It is not easy to get this information, but with patience and knowledge, yes we can get to know (this is what we do in practical classes benchmarking).
Companies also want to know the degree of customer satisfaction competition, the actions they take in social networks and keywords reference to its competitors.
Again, not handed me ... look at the report when you have a moment of calm. The most interesting are not the results of the survey, are the items shown on it (the tools that companies use the knowledge they gain, which would like to know, etc.).
To download the report, simply to click here: Informe sobre Netsuus bechmarking online
I hope this information is useful.
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Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.