I just read that Google is testing AdSense for mobile applications, designed to be read from iPhones and from phones that use Android.
Until now, you could only hire Adwords searches on Google from mobile devices, but not Adsense (Google ads on web pages that belong to the Google content network). It seems that this will change.
In the video I show below these lines we can see one of the developers of software for advanced mobile phone, talking about how wonderful it will be able to insert ads into their applications.
The truth is that I feel a little divided about it. On the one hand, I am delighted that software developers and content for mobile phones will have a good way to monetize their applications, which hopefully result in offering free content to the user community. On the other hand, I feel bad that mobile browsing becomes an obstacle to try to move avoiding advertising ...
More information about how the service works, here: more info on Adwords Mobile
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Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.