This is not a book of science fiction I write the review from time to time. This is a reference book that makes you think and whose reading is essential is.
As some of the essential other non-fiction books I've read lately, "the next 30 years" I was recommended by my former boss Antonio González Barros. The little blurb that made Antonio to recommend is priceless:
“ (...) An excellent and highly recommended book by a good friend, Alvaro Gonzalez Alorda. I consider it one of the 10 books that have contributed most to me. I think taking time to reflect on several of his short chapters. It is a concrete, clear, practical and extremely pleasant on how to approach our careers manual. And a book that has a carefully own web useful is: www.losproximos30.com with well-selected links and soundtrack. I enclose a literal fragment of the first chapter. "
It is true what he says Antonio, the book lends itself to after reading each of its chapters, even for a moment and reflections. The book makes you question the type of professional you are, the type of work you do, where and endless want to get more questions we should all ask ourselves throughout our career.
The book is narrated in a pleasant and can be read both on paper and through the website created by the author.
Por lo que a mí respecta, ha sido realmente inspirador. Tan inspirador, que voy a crear una nueva categoría en este blog: a partir de una de las ideas del autor, voy a crear una zona llamada “YouTube University”. Alvaro González-Alorda indica en su libro que más pronto que tarde, Google o algún emprendedor acabará por lanzar la “YoutTube Business School”, una escuela de negocios online que recopilará el mejor conocimiento y los vídeos de las mejores clases impartidas por los profesores más brillantes de todo el mundo, ordenándolas siguiendo el programa de un MBA. Yo no atrevo a tanto… de momento me conformo con crear una nueva sección en la que iré colgando todos los vídeos que vaya encontrando en Youtube y que sean dignos de una asignatura universitaria de Marketing Digital, que es mi especialidad, aunque para que luego no parezca que a veces me contradigo, me reservo el derecho de incluir otros, si lo considero necesario.
But back to the book is 100% recommended for anyone going to be active, professionally speaking, the next 30 years.
Specialist Digital Marketing Strategy and Digitization Process. I help businesses and territories to develop thanks to the use of Internet in their business strategies.
Impart conferences, training and consulting for over 20 years. Program Director of the Degree of Entrepreneurship Digital (Digital Business) La Salle - URL.
My digital DNA comes from Intercom (creators of Infojobs, Softonic, eMagister, Solostocks, among other companies). I created my first website in 1994 and started my first online business in 1998.
I am at your disposal for whatever you need. Let's talk.