At the Innova Institute of La Salle – URL, we continue, as we do every week, to analyze different aspects with which COVID-19 is transforming companies and their environment. This week we reflect on whether it is really leading to the digital transformation of companies or whether they are simply adapting to the circumstances and everything will return to normal when the pandemic is over.
The areas we have analyzed are the following:
- Education: Digital transformation in education responds to a process of media literacy adapting to the ways of learning and accessing knowledge of the new generations.
- Financial Services: Financial services as we know them today are going to change, adapting to more digital models.
- Teleworking for companies and workers: There is a clear difference between what teleworking is and what thousands of companies around the world have implemented in an emergency to continue operating during the COVID-19 period.
- Ergonomics in teleworking: It is still unknown when the state of emergency due to COVID-19 will end. For this reason, companies must propose to their employees to adapt their temporary work offices at home, in order to be able to work ergonomically in search of business results.
- Government online: Since the ultimate goal of a Government is to ensure the general well-being of its entire population, it is difficult to imagine this task without real contact between its protagonists.
- Culture and tourism: Both tourism and culture have taken advantage of COVID-19 to maintain contact with users through social media. Many institutions have understood that their value proposition at this time should be to entertain people in confinement, especially children, and a large part have offered online services aimed at fun and entertainment.
- SMEs – Trade: Business development sees digital transformation as a way to improve its results by optimizing its processes and facilitating their management, which is reflected in profits, growth and advantages over those that do not make these investments.
The original article with each section well explained and reflected on whether it is adaptation or transformation has not yet been published on our blog, but some magazines have already echoed it. You can find it in the following publications:
ICT and SMEs: COVID-19: Digital adaptation or digital transformation?
Granada Companies: COVID-19: Digital adaptation or digital transformation?
Today's Economy: What will be the response of organizations to COVID-19: Digital adaptation or digital transformation?
In the digital publication Contact Center Hub, they have made a summary with the section dedicated to teleworking: Teleworking in the face of COVID-19: Digital adaptation or digital transformation? and they also quote us in another article Is teleworking here to stay?.
I hope that this information is useful to you and that you also reflect on whether the changes that have been implemented in your work life during these weeks have transformed you or whether you will return to your normal life when all this is over.
If you want to leave your opinion, don't be shy... below these lines you have the comments section, I'd be delighted to have a conversation about it.
A big hug
Montse.
One Response
Very good!