Webinars taught by Montserrat Peñarroya
These are some of the webinars broadcast in open. We hope that you find them useful and that they inspire you for your business as well as to attend the live classes that Montserrat teaches regularly.
Webinar on What the Internet will be like when cookies don't work. Taught online on 12/20/2022 for the Secretary of Tourism of Mexico.
Webinar on Artificial Intelligence and new job opportunities. This session was given on 12/15/2022 for Alumni of the University of Girona (in Catalan).
Webinar on the Metaverse and new job opportunities. This session was given on 12/14/2022 for Alumni of the University of Girona (in Catalan).
SEO Course taught for UNWTO. In this course you will learn how to attract more visits to your website thanks to positioning yourself better in Google.
Advertising Course taught for UNWTO. In this course you will learn the necessary strategy to create effective advertising campaigns. You will also learn how to calculate the ROI of a campaign.
Instagram course taught for UNWTO. In this course you will learn how to communicate better on Instagram thanks to a compilation of good practices collected by Montse.
Conversion Course for UNWTO. In this video you will learn how to convert more visits into clients thanks to the improvement of Usability, UX, confidence transmission and persuasion.
Round table organized by UNWTO on the skills that Rural Tourism professionals need in the Postcovid-19 era. (In English)
Microsementation Course taught for the Master in Search Engines at UPF. In this course you will learn the importance of micro-segmenting advertising campaigns.
Changes in the business models of cultural companies. In this video you will discover how cultural companies have adapted their business models during COVID-19. (In Catalan)