Articles related to culture and new technologies

Session Web 4.0 for cultural enterprises in Barcelona, ​​free.

Friday February 24 I have the pleasure to coordinate and participate in Conference Web 4.0 which organizes the BDS (Business Development Service of the Government of Catalonia) creadas especially para las empresas cultural catalanas.

This first session is part of the training will be taught throughout 2017 and in fact, is a presentation session and offer also educational content.

If you are a cultural enterprise just register for the event and that's it ... but remember that as free and seating is limited, you can not show without prior registration.

The session begins at 9 am and ends at 14pm. It will be held at the Museu d'Historia de Catalunya in Barcelona.

For more information, please see the training routes and to register to the conference, please follow this link: Web 4.0 SDE Cultural Enterprises

See you there.

A hug.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

10 years of .cat

Yesterday I had the pleasure of participating in a symposium on Internet and domain names, about 10 years of age by the application of the .cat domain, with Santi Ribera, director of the Foundation puntCATCaterina Ubeda, magazine SàpiensAnd Lídia Martínez, commercial supervisor CDmon.

The colloquium was led by Eduard Berraondo and was performed as part of the program La Illa de RobinsonIn Today TV Channel Point.

During the program discussed various topics: domains, the importance of .cat, new extensions, wireless and security networks, etc.

It was very interesting, here's the link to the video. The symposium begins after 8 minutes.

Discussion Point in TV Today

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Video Congress of Religious Tourism

In this post I embedded the video summary of the Conference on Religious Tourism held at the Monastery of Montserrat in March 2013.

Sorry for the delay, I had not seen that hung on Youtube until today.

Here it goes:

I hope you find it useful.

(As I was the last speaker, I did not appear until 8 minutes ... but the whole video is interesting :-)

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Slides of the presentation at the conference on "Financing and Culture"

I just uploaded to Slideshare slides I used in La Laguna to illustrate a presentation entitled "Sponsorships 3.0"I gave at Journeys"Financing and Culture"That is llevarona out last week in La Laguna, Tenerife.

Here they are embedded.

It was a pleasure to participate. The organization was fantastic and the other super interesting speakers.

Later note: I just saw that the organization (also fantastic) is extremely efficient. They just hang up the video with the paper. Here it is embedded:

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Financing days and Culture in La Laguna (Tenerife)

On Thursday 21 start at La Laguna (Tenerife) the events entitled entitled "New Challenges for Financing CultureModels and techniques of fundraising in the current economic context"And that will take place over 3 days.

These days seem to me particularly important in the current context, in which scarce resources and successive budget cuts affect cultural enterprises dramatic way.

The funding model of culture that we kept so far (the French model) based on public financing of activities of general interest of the population, is being replaced by the Anglo-Saxon model based on a mixed de financiación pública y privada (… con la parte pública más bien escaseando). Para realizar este cambio es necesario que todo el sector se adapte a este nuevo entorno y esto está siendo especialmente difícil en muchas empresas. Al cambio en la financiación hay que sumarle la bajada del consumo de cultura por parte de los ciudadanos como parte de las medidas para sobrevivir en su día a día… así que la situación, más que dramática, en algunos casos, es una sentencia de muerte.

Law of Citizen Participation and Patronage should try to act in a plane triple (legal, economic and institutional) to regulate the current situation and help companies in this new environment ... but still not clear how it will do so.

It is in this context that the city of San Cristobal de La Laguna organized this conference on Financing for Culture, adapted to the new economic framework and with the idea of ​​helping the Canary cultural industries.

My participation in them will be on Saturday morning, with a presentation on how to make the most of our funds in cultural promotion on the Internet, as well as the tools we have to give more visibility to our sponsors to thereby put them in value and possibly get. I will also talk a moment about platforms crowdfundingAlthough I will not dwell on it because one of the presentations at the conference will be devoted precisely how to get funding through such portals.

You can see the entire program in this PDF: Conferences on Financing and Culture

The sessions are free, but seating is limited to 140 seats, so if you want to attend, please contact the organizers www.aytolalaguna.es (Days financing culture). Phone 922 60 11. 50 - 19 (Department of Culture Pza Santo Domingo, s / n 38201. La Laguna....).

See you there.

later note: You can see the slides used in the presentation by clicking here -> Financing and Culture - Montserrat Peñarroya

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Music slides 2.0 - Music Promotion through tools 2.0

Yesterday I had the pleasure of delivering the session dedicated to digital marketing within days Diversons 2013, Organized by the Social Work of La Caixa.

The project Diversons It aims to provide the tools to participating groups to step forward in their professional and at the same time, promote integration and understanding of different cultures through the universal language of music.

For that Diversons It provides groups that are part of the project, paid by all Spanish geography concerts and production training, technical advice and training for their concerts in marketing and distribution of their music. It is within this last point that my presentation was framed.

I used slides are as follows.

As you can see this time it is not a Power Point, it is a Prezi. Lately I am using this tool to my lectures. For classes I'm still with Power Point because they are very long and the truth is that I need some calm to change them, for now I'll settle for a day and go have them extending them as the internet evolves. But short lectures, I am preparing with Prezi.

In this case, I used a photograph of Helena Casas taken at the concert TCBand (the band Elvis 70s) who acted in Barcelona last September, and have distributed this image slides with which I illustrated the conference.

The Prezi can be downloaded or can be viewed through the website of this tool. It can also be embedded in any document, as I am doing on this page.

I hope everything will be useful.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Technical conference on communication and viewers to theaters

On November 5 I have the pleasure of participating in technical seminar organized by the Office of Artistic Diffusion of the Barcelona Provincial Council, entitled "How to improve communication and public anconseguir more theaters”.

El programa cuenta con varios ponentes i una mesa redonda. En otros temas, se trataran las motivaciones de los espectadores al asistir a una obra de teatro o a un acto cultural, cómo podemos influir en sus decisiones, cómo seducirlos con nuestras propuestas, y muchas otras cuestiones interesantísimas, y relevantes, para la comunicación entre los teatros y su público.

Among the speakers is Pepe Zapata, director of marketing and communication of the Mercat de les Flors (which I hope to explain to us how it is working its new website and the whole strategy 2.0 Mercat), Joan Morros, responsible communication Teatre Kursaal in Manresa (a large theater with a long tradition that energizes culture in the central area of ​​Catalunya), Mireia Tense communication specialist for cultural enterprises, David Vericat, communications director of Teatre Lliure, and Sandra Costa, director of La Costa Comunicació, agency specializing in cultural communication.

For my part, I will discuss how it should be the website of a theater, what kind of information architecture is the most convenient, how we must consider each of the public purposes of our establishment, and how to use tools 2.0 to publicize our shows.

The full program can be found here

http://www.diba.cat/cjs/jornada.asp?id=1900

And also through this link you can register to the conference, if you want to attend.

We talk to each other.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Who says Facebook is not useful? Just ask the Club Elvis Spain

I have heard many times that social networking is to spend time, that at the enterprise level leave much to be desired, or they need a lot of dedication, ... generally a long list of excuses to no longer be, at once, to work on 2.0 Markerting correctly.

The truth is that social networks, like other tools that Internet offers us, are very useful both for companies and institutions, as well as for individuals. But dedication and require minimal training.

This week following the concert that the TCB Band (The original band Elvis Presley in the 70s) offered in Barcelona on September 22I was discussing with Helena Casas, fellow teacher BIMBS and of the UABThis fact, when I explained how he is running for her Facebook Elvis Fan Club... And Helena, besides being a teacher, is semi-professional singer and is the Community Manager of Elvis Fan Club in Spain.

Helena told me that initiated the club activity on FB in January 2012 and since then they have not stopped growing followers of FB, but also in number of club members thank both the network and the events in which they participated. Regarding the latter, Helena told me the great opportunities that have come their thanks to be present on Facebook:

  • A contributor to the BBC You know through the network and intends to participate in Best Spanish Elvis event held in Benidorm this spring.
  • The agency Open Events Group is brought into contact with the club who believe the Elvis Day, on one of the days of the Barcelona Harley Days that took place in Barcelona in July (event attended by more than 1 million people).
  • Elvis's original band (TCB Band) is contacted with the Club to promote your cruise (leaving 23 September Barcelona), and after discussions with them, the Club Elvis Spain, decides to hire them to act in Barcelona the day before cruise, the September 22 at the ApoloAs a unique opportunity for all fans of Elvis and these musicians mythical.

In all 3 cases they have been others who have come for the Club, without them having to go asking for collaboration in events.

Participation in events has obviously brought new partners, but also greater coverage of events the club itself by the media, for example, this summer, following the 35th anniversary of the death of Elvis, the club he organized a trip to Memphis that was covered by various media nationwide.

So can anyone say that Facebook does not work? Have to spend hours, this is true, but above all, it is hard to communicate something that you love and know how. The rest comes alone.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

The Death of Juliet Agustin, director of the Puppet Center in Lleida

Juliet died last Friday. A car accident in Llardecans (Segrià, Lleida). 59 years.

His death leaves a great void in the cultural world, and in my heart.

Conocí a Julieta cuando hace dos años me invitó a impartir una conferencia en el marco de la Fira de Teatre de Titelles de Lleida (de la que ella era la directora). En ese momento ya me impresionó su vitalidad y su forma de trabajar, entusiasta y completamente volcada a los demás. Una mujer extraordinaria, fuera de lo común. Con una personalidad y una forma de ser, que deja huella en el corazón de cualquiera que se cruce con ella. Yo no fui una excepción. Seguimos viéndonos los meses que siguieron a nuestro encuentro, y siempre que he estado por Lleida me he dejado caer por el Centre de Titelles, para saludar.

She, her husband and his team at the Center have been doing a lot of work towards the dissemination of this art and its professionalization. Every corner of the former Convent of Santa Teresa (present site of the Puppet Center) bears his imprint. Each small project of many that are made there is a part of it. Continue your legacy will be tough.

My deepest condolences to her husband and family.

A big hug.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.

Google opens in Spain its movie rental service

Surprise this weekend: Youtube and watched entered a new feature, Youtube Movies. The movie rental service already operating in the US for a year, but here was not open.

[style_image width=”300″ height=”200″ image=”Youtube Movies” align=”alignright” alt=”Youtube Movies” url=”https://www.montsepenarroya.com/wp-content/uploads/2012/06/youtube_movies.jpg” border=”yes” lightbox=”yes” fade=”yes”]Sólo es necesario conectar el ordenador con tu TV para poder ver el nuevo inmenso catálogo de películas, conciertos, partidos de fútbol, reportajes educativos, etc… de Youtube. Sin tener que piratear nada y a un coste razonable.

The rental price of the films depends on their age and whether or not they are in high definition. The films are theatrical release in cost 3.99 euros and 4.99 euros standard definition high definition. The other movies cost 1.99 euros and 2.99 euros normal high.

The service works much like Film (Which is what I used so far): when you pay the movie, you have 30 days to see if you have not started yet, and once you start, you have 48 hours to see it (you can see it as many times as you want during these 48 hours [this is practical when there are staff who are home watching TV at various times]).

It seemed to me that it can only be paid through Google Wallet (Google service that competes with Pay Pal), the truth is that I have not finished the test transaction (today I do not have time to watch a movie) but only offered me the option of paying through their own tool (I hope this is not definitive because I usually use for all my Pay Pal payments).

We will have to see how this service works. Let's see if I have time next weekend and taste.

We talk to each other.

Specialist Digital Marketing strategy. Providing training and consulting for over 15 years.