The May 5 begins the course "Content Marketing for hotels"Salou.
This course is divided into 5 sessions which cover the following topics:
Session 1: What is Content Marketing and why it is necessary for the hotels. This is a theoretical session that will discuss various strategies, we will focus on the various types of content that we generate from our establishments and setting objectives of our communication.
Session 2: Storytelling - The power of the story in the tourism marketing. In this session we will see what is the storytellingHow it serves to add personality to our company and our services, and we will have a practical building workshop "who we are" and "what we do" using this technique.
Session 3: Communicate to sell - Good practices to guide our communication to sales. Techniques of persuasion and trusted transmission through the contents of our web and social networks.
Session 4: Content creation and gamification - What is the gamification, How it applies to tourism. Practical workshop gamification applied to the contents of Tourism.
Session 5: Product / service experience - Practical workshop on creation of tourist experiences, which later learn to communicate and storytelling techniques with the ultimate goal of selling experience.
The Hotel Association of Salou is who organizes the course, although it is open to everyone. For more information, you find this PDF: Curso de Content Marketing