At the beginning of November I had the pleasure of participating in a UNWTO Regional Course in Mexico. The objective was to help those responsible for the main natural parks in this country to improve the management of the parks and to put them on the market.
Mexico and natural parks
Mexico is known for having a wide variety of natural parks and protected areas. Some of the best known include:
- Sierra de Guadalupe National Park: This park is located in central Mexico and is known for its mountainous landscapes and for being home to a wide variety of fauna and flora.
- Sian Ka'an Biosphere Reserve: This reserve is located in the Yucatan peninsula and is known for its white sand beaches and turquoise waters. It is also home to a large number of animal and plant species.
- Sierra de Órganos National Park: This park is located in the state of Zacatecas and is known for its impressive rock formations and for being home to a large number of plant and animal species, such as white-tailed deer and gray wolves.
- Desierto de los Leones National Park: This park is located in the Sierra Madre Occidental and is known for its mountainous landscapes and for being home to a large number of plant and animal species, such as the golden eagle and white-tailed deer.
The parks of Monterey
In the Sierra Madre is where the Cumbres de Monterrey National Park is also located: This park is known for its impressive views of the desert and for being home to a large number of plant and animal species, such as the gray fox and the eagle owl. Around Monterrey there is also the La Estanzuela National Park, the Cerro de la Silla Protected Natural Area and the Chipinque Ecological Park, the latter with spectacular views of the city of Monterrey.
We visited all these parks, as well as the protected area of the Bishopric where a Monterrey history museum is located, which helped me to better understand the idiosyncrasies of the city and its inhabitants. Above all, with regard to the Battle of Monterrey, in which Mexico ended up losing half of its territory to the United States. This part of the story is not explained in Spain and I only knew about it through Hollywood movies.
About the Digital Marketing course
The course was titled: “Tourism and Protected Areas: A vision of Sustainable Management”
On the one hand, he participated Ana Baez in the management of the parks, and I for the improvement of its commercialization. Ana is a super expert in natural parks and protected areas, and to a large extent, the origin of Costa Rica's good position in this tourism segment. It was an honor to be the "opening act" for her and help the parks to reach their users and thus contribute to the economic sustainability of the project... which obviously also leads to having funds for conservation and therefore also environmental sustainability .
The training was carried out at the TEC de Monterrey during the first week of November 2022. Although calling it training is to greatly simplify what is actually carried out with the course participants. The UNWTO methodology is that of "learning by doing", so our work is that of facilitators: a mixture of trainer and consultant, and the final objective is that the participants return home with a Marketing plan (in my case ) under his arm, and with the necessary training to implement it.
Monterrey and Nuevo Leon
I had never been in the Monterrey area, the state of Nuevo León (northern Mexico). It is spectacular from the point of view of nature and the preservation of fauna and flora, but it is also spectacular from the point of view of the city itself: a mega-city of 8 million inhabitants. A rich area, with work for everyone (less than 2% unemployment), with a highly developed industrial sector and manufacturing for the US and Mexico, but also with first-class services: they are one of the main centers of Tourism Latin American doctor.
Very different from the image of Mexico that I had up to that moment. And it's not that the image was bad, it's that it was more folkloric. Until this trip, I had been in the Los Cabos area (where I went fishing after a trip I made to Los Angeles/San Diego/Las Vegas), and on another occasion, to teach Digital Marketing classes for destinations. , also with the UNWTO, in Zacatecas (another beautiful area of Mexico).
The course went very well, as always, when people understand the potential of the Internet to market their products and services, and you show them how to do it, they are fascinated with the subject and always more, the vision of the network changes for them . There is always a before and after.
... and after finishing the course
Taking advantage of the fact that I was in Mexico, I was able to accept participation in a Tourism Innovation congress that was held in Veracruz, the following week, within the framework of the Expo Veracruz. Obviously, I also took the opportunity to visit this part of the country, very focused on the beaches and Mayan ruins. Also in nature tourism. Again, it was a pleasant surprise for me.
Anyway… a trip to Mexico is 100% recommended!
Here are some links:
- Nuevo Leon Tourism: New Lion
- Veracruz Tourism: Veracruz
- I leave you a link to the webinars, where you will find one that I gave on December 20, 2022 for the Secretary of Tourism of Mexico: A world without cookies
I hope you find it useful