Articles about actions of digital Web 2.0 applied to tourism marketing.

Digital marketing for natural parks, in Mexico!

At the beginning of November I had the pleasure of participating in a UNWTO Regional Course in Mexico. The objective was to help those responsible for the main natural parks in this country to improve the management of the parks and to put them on the market.

Mexico and natural parks

Mexico is known for having a wide variety of natural parks and protected areas. Some of the best known include:

  • Sierra de Guadalupe National Park: This park is located in central Mexico and is known for its mountainous landscapes and for being home to a wide variety of fauna and flora.
  • Sian Ka'an Biosphere Reserve: This reserve is located in the Yucatan peninsula and is known for its white sand beaches and turquoise waters. It is also home to a large number of animal and plant species.
  • Sierra de Órganos National Park: This park is located in the state of Zacatecas and is known for its impressive rock formations and for being home to a large number of plant and animal species, such as white-tailed deer and gray wolves.
  • Desierto de los Leones National Park: This park is located in the Sierra Madre Occidental and is known for its mountainous landscapes and for being home to a large number of plant and animal species, such as the golden eagle and white-tailed deer.

The parks of Monterey

In the Sierra Madre is where the Cumbres de Monterrey National Park is also located: This park is known for its impressive views of the desert and for being home to a large number of plant and animal species, such as the gray fox and the eagle owl. Around Monterrey there is also the La Estanzuela National Park, the Cerro de la Silla Protected Natural Area and the Chipinque Ecological Park, the latter with spectacular views of the city of Monterrey.

We visited all these parks, as well as the protected area of ​​the Bishopric where a Monterrey history museum is located, which helped me to better understand the idiosyncrasies of the city and its inhabitants. Above all, with regard to the Battle of Monterrey, in which Mexico ended up losing half of its territory to the United States. This part of the story is not explained in Spain and I only knew about it through Hollywood movies.

About the Digital Marketing course

The course was titled: “Tourism and Protected Areas: A vision of Sustainable Management

On the one hand, he participated Ana Baez in the management of the parks, and I for the improvement of its commercialization. Ana is a super expert in natural parks and protected areas, and to a large extent, the origin of Costa Rica's good position in this tourism segment. It was an honor to be the "opening act" for her and help the parks to reach their users and thus contribute to the economic sustainability of the project... which obviously also leads to having funds for conservation and therefore also environmental sustainability .

The training was carried out at the TEC de Monterrey during the first week of November 2022. Although calling it training is to greatly simplify what is actually carried out with the course participants. The UNWTO methodology is that of "learning by doing", so our work is that of facilitators: a mixture of trainer and consultant, and the final objective is that the participants return home with a Marketing plan (in my case ) under his arm, and with the necessary training to implement it.

Monterrey and Nuevo Leon

I had never been in the Monterrey area, the state of Nuevo León (northern Mexico). It is spectacular from the point of view of nature and the preservation of fauna and flora, but it is also spectacular from the point of view of the city itself: a mega-city of 8 million inhabitants. A rich area, with work for everyone (less than 2% unemployment), with a highly developed industrial sector and manufacturing for the US and Mexico, but also with first-class services: they are one of the main centers of Tourism Latin American doctor.

Very different from the image of Mexico that I had up to that moment. And it's not that the image was bad, it's that it was more folkloric. Until this trip, I had been in the Los Cabos area (where I went fishing after a trip I made to Los Angeles/San Diego/Las Vegas), and on another occasion, to teach Digital Marketing classes for destinations. , also with the UNWTO, in Zacatecas (another beautiful area of ​​Mexico).

The course went very well, as always, when people understand the potential of the Internet to market their products and services, and you show them how to do it, they are fascinated with the subject and always more, the vision of the network changes for them . There is always a before and after.

... and after finishing the course

Taking advantage of the fact that I was in Mexico, I was able to accept participation in a Tourism Innovation congress that was held in Veracruz, the following week, within the framework of the Expo Veracruz. Obviously, I also took the opportunity to visit this part of the country, very focused on the beaches and Mayan ruins. Also in nature tourism. Again, it was a pleasant surprise for me.

Anyway… a trip to Mexico is 100% recommended!

Here are some links:

  • Nuevo Leon Tourism: New Lion
  • Veracruz Tourism: Veracruz
  • I leave you a link to the webinars, where you will find one that I gave on December 20, 2022 for the Secretary of Tourism of Mexico: A world without cookies

I hope you find it useful

A hug

Digital Marketing for receptive travel agencies, in Tanzania!

At the end of November I was participating in a joint mission of the World Tourism Organization (UNWTO), the UNBP the United Nations agency that fights poverty, the World Bank and the Association of Travel Agents of Tanzania (TATOTZ). It was about helping incoming travel agencies and small local tour operators to get direct customers instead of passing customers through the entire tourism distribution chain.

Tanzania and incoming agencies

The problem that local agencies have is that the prices of a safari in Tanzania are very high, but then, when the product is offered to clients, they feel that despite everything being wonderful, they are not receiving the service for which they have paid. Especially at the level of service providers (hotels, guides, transport experience...).

For example, someone who has paid €1,700 for a safari of 1 day and one night in the Ngorongoro Crater, does not accept being charged €5 for a coke to drink during dinner at the hotel... they comment "with what that I have paid, are the drinks not included? Not even the non-alcoholic ones?”

But the truth is that only a tiny amount of money has arrived at the hotel. What comes to them hardly covers the expenses that the client will incur. The margins they work with are less than 5%. If anything goes wrong, the profits are gone and they lose money.

Where does the customer's money go?

Where will the €1700 that the customer has paid go? Well, to all intermediary agencies. Each one of them has doubled the initial price of the package that the customer has purchased. This is how the tourist intermediation sector works when the client is so far from the issuing agencies.

But not everything is the fault of the intermediary agencies, nor of our local agencies. They carry out their function: they have their clients and contribute them to the distribution chain, advise, help design a specific product for them and offer guarantees and insurance. They do their job perfectly.

The shopping experience in a receptive agency

If you ever try to buy a package directly at an incoming agency in Tanzania, you will find that everyone offers the same thing: "custom-made safaris", without more... "tell us what you want and we will prepare it for you"... (but how? Am I going to know what I want, if I don't know anything about Tanzania?). And with such varied and disparate prices, one is unable to choose which is the appropriate service... so it is not surprising that potential clients decide that they are going to trust their lifelong travel agency and that they are the ones who set up trip.

For more INRI, as the most famous safari location in Tanzania (the aforementioned crater) is touching Kenya, and Kenya has done its homework at the marketing level, most likely when you hire the safari, your local agency will hire it to a tour operator, and that this tour operator contracts it with a receptive agency in Kenya, which will make you visit the Masai Mara park in Kenya first, stay there and then, one day, go to the Serengeti park in Tanzania or the Ngorongoro crater.

The rest of the parks in Tanzania are empty! Tourists do not arrive there despite the million and a half annual tourists that they receive as a country.

The “other” function of incoming agencies

In short... that the population of Tanzania is on the verge of poverty, or fully in it, while the north country and Zanzibar are full of tourists. This is when the sustainability of a country's tourism development project comes in.

It is not enough that tourism is respectful of the environment and helps protect it, it is also necessary that we make sure that the money generated by tourism reaches the local population. Working with the receiving agencies seems the most feasible solution and that is what the United Nations opted for: the receiving agencies are the local entity that will distribute the money to guide companies, transport companies, hotels and natural parks.

Marketing and incoming agencies

On behalf of the UNWTO, 5 specialists in sustainable Tourism Marketing intervene. First giving 5 more technical online webinars, for receptive travel agencies, and then in person a 5-day course on how to market your tourist experiences directly to the end user and how to create an International Digital Marketing Plan.

There is much work to be done. The people who attended the course were enthusiastic about the knowledge on how to create and market their tourism experiences on the internet, but they have serious problems with technical web management. The hostings are not good, some websites are hacked, the webmasters are subcontracted in distant countries and are unprofessional, there are no local providers with knowledge of digital marketing... in short... there is a long way to go. But at least they have the intention to fix it and this is already a big what… the intention is the precursor of the action, so go ahead!

I leave you with some links.

  • Tanzania Tourist Office: Tanzania
  • Tanzania Tour Operators Association website: TATOTZ
  • My Instagram in case you want to see some of the photos and videos I took during my visit to Tanzania: Instagram Montse Peñarroya
  • A link to the open webinars that the organizers publish on Youtube. There are some from the World Tourism Organization, though not the ones from Tanzania: open webinars

I hope you find it useful.

A hug

How to create a Digital Communication Plan

How to create a Digital Communication Plan

Internet communication has changed a lot in recent years. The massive entry of companies into the network, added to the entry of new users caused by COVID-19, requires digital marketing professionals to be up to date and carry out their plans using the strategies and techniques that really work. Digital marketing is a discipline in full expansion, but also in full change and evolution.

During this week, I have had the pleasure of giving in Andorra three monographic workshops on SEO, advertising and web analytics, respectively. And a face-to-face course dedicated to the creation of the Online Communication Plan for tourism companies.

I am writing this article, not to talk about the course, but to talk about the methodology with which I help create digital communication plans. I would like to share with you the framework that we use at the UNWTO, the United Nations agency that is responsible for helping the development of countries through Sustainable Tourism, to help companies and destinations create their online communication plans... if it can help you to prepare yours, whether or not you are from Tourism.

With that said, let's move on to the framework that will help you create the plan. It's called SOSTAC, which stands for Situation, Objectives, Tactics, Action and Control.

Points of a Digital Communication Plan

SOSTACCreating a Situation Analysis

We will carry out a small analysis of our organization to remember what the mission was when it was created, what our values ​​are and what our business model is. Also current types of clients, what our competition does on the Internet, trends in the sector, etc. With all this information the company will create a SWOT. With the SWOT in hand, you will create a CAME (you will define actions and strategies to neutralize the negative points and value and enhance the positive points of the SWOT).

If you want more information about doing a SWOT or a CAME, I have put some links at the end of the article.

Setting realistic goals

We will define clear, measurable objectives based on current numbers. To create the objectives, it is better to start by creating a sales funnel to know the current conversion rates, and from this data to be able to set realistic objectives.

Defining our digital strategy

We will draw up a strategic plan defining customer, price, marketing, communication and brand strategies.

In the bibliography you will find an article of mine where I develop more how to create digital communication strategies.

Identifying the best tactics

We will plan the tactics that will help us get customers to arrive automatically and in a sustained way. Inbound marketing and content creation will be our main tactics.

Creating the Online Action Plan

We will define a whole series of actions to achieve the objectives that we have set for ourselves. Actions to attract traffic to the website (SEO, SEM, network advertising, natural presence on social networks, presence in online media, presence in online markets and direct marketing [email marketing or Whatsapp marketing]). Actions to convert visits into customers (persuasion, trust and good user experience [UX]). And actions to build customer loyalty.

Controlling the Online Communication plan

We will create a measurement and control plan to ensure that the actions are leading us towards the proposed objectives. We will define KPI (Key Performance Indicators) and we will use some data visualization tool to easily interpret the data (we can use the control panel of google Analytics, or use Google Data Studio and thus be able to aggregate data from more than one source).

You will have to work on all these points step by step, so that at the end of the process you have an Online Communication Plan that guarantees you to achieve the strategic objectives that you set for yourself, and an action plan that allows you not to have to improvise.

You will find more information here:

I hope this article will help you.

As always, receive a big hug.

We're going talking.

Course Content Marketing for hotels in Salou

The May 5 begins the course "Content Marketing for hotels"Salou.

This course is divided into 5 sessions which cover the following topics:

Session 1: What is Content Marketing and why it is necessary for the hotels. This is a theoretical session that will discuss various strategies, we will focus on the various types of content that we generate from our establishments and setting objectives of our communication.

Session 2: Storytelling - The power of the story in the tourism marketing. In this session we will see what is the storytellingHow it serves to add personality to our company and our services, and we will have a practical building workshop "who we are" and "what we do" using this technique.

Session 3: Communicate to sell - Good practices to guide our communication to sales. Techniques of persuasion and trusted transmission through the contents of our web and social networks.

Session 4: Content creation and gamification - What is the gamification, How it applies to tourism. Practical workshop gamification applied to the contents of Tourism.

Session 5: Product / service experience - Practical workshop on creation of tourist experiences, which later learn to communicate and storytelling techniques with the ultimate goal of selling experience.

The Hotel Association of Salou is who organizes the course, although it is open to everyone. For more information, you find this PDF: Curso de Content Marketing

The gamification in Tourism, called "best practices"

Following the training I'm teaching on "Gamification (or gamification) and Tourism"I am preparing a book with good practices that use tourism initiatives gamification as a tool to achieve proposed by the tourism entity that created goal.

Please if your tourist office, your hotel, your site, your restaurant, your company tourism activities have made an application (technological or otherwise) that use the gamificationLet me know to contact you, you do an interview, and include your good practice in the book.

What is the gamification in Tourism?

For those who do not are so placed on these issues tourism innovation, commenting that the gamification is the application of game mechanics applied to non-recreational environments, which aim, in the case of Tourism:

  1. Introduce all the tourist resources of a territory.
  2. Getting lifestyle changes in tourists (water saving, more recycling, etc.)
  3. Increase in the average ticket at a shop (ie the same number of customers consume more and spend more).
  4. Increase the number of customers (loyal customers and rotation)
  5. Increased employee productivity (work faster and with fewer errors)
  6. Better training (especially distance).

My classes gamification They are applied to tourism gamificadas (Missing only!) And treat them with more depth What is the gamification and how to get 6 goals that I mentioned in the previous paragraph. They are practical workshops with very satisfactory results.

El libro va a tratar de lo mismo, va a ser divulgativo y muy práctico. Pero me gustaría poder dar a conocer buenas prácticas en cada uno de los 6 objetivos, centradas en el mercado catalán y en casos reales con buenos resultados. Sé que desde nuestras oficinas de turismo y nuestros establecimientos turísticos se realizan este tipo de actividades, no en vano Catalunya es una de las potencias turísticas en innovación, pero muchas veces no se les da la importancia que se merecen y, el esfuerzo realizado y los resultados obtenidos pasan desapercibidos entre las otras iniciativas que se llevan a cabo. De ahí mi interés en darles visibilidad, a la vez que posicionan al destino o al establecimiento como una entidad que realiza buenas prácticas… no me gusta nada tener que mostrar buenas prácticas norteaméricanas o de grandes cadenas hoteleras.

Please, if you want to communicate some of these good practices (though not yours, but have knowledge of) contact me through this form and shortly I will contact you.

Many thanks!

    Name (required)

    Your email (required)

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    Subject

    Message

    Conclusions of the IX World Congress on Mountain Tourism

    Last week I had the pleasure to participate in the issue 9ena World Congress on Mountain Tourism "Mountainlikers which is held biannually in Andorra.

    This time the conference was dedicated to the adventure sports practiced on the mountain, and an important part of the speakers dealt their presentations on this subject.

    Although I could not attend all lectures, these are some of the conclusions I arrived:

    1. Adventure tourism is softening: adventures are become more accessible to everyone. In fact, users what they want are "special moments" experiences that are unique and memorable, without the need to be extreme. The trend seems to be that tourists increasingly seek health and fun combinations. In this regard, I would emphasize phrases like "thermal water & mountain destination are a good combination"And the tendency to mix Medical Tourism and Mountain Tourism, as a form of seasonally adjusted a destination.
    2. Sustainable tourism: All types of mountain tourism, if managed correctly, They can be seen as a type of sustainable tourism for their social aspect and the fact that income can be distributed among the mountain people. Also for the fact that if we seek "authenticity" as the destination value proposition, this type of tourism is a very good way to raise awareness of the local culture and therefore to preserve it.
    3. Environment: management of mountain tourism is extremely important to consider environmental conservation. In this regard several examples of how it is carried out in destinations like Peru, Switzerland and Andorra, among others showed.

    Two initiatives stand out:

    On the one hand the company Milenium Destination which makes trips between French and Koreans aim to know the destination, its people and its culture: in his travels 10 French move to Korea to do treking with 10 Koreans, with those who stay and live the days of the trip . Also they organized in reverse.

    Furthermore, the clothing brand Mountain Marmot, He shared with Congress his new marketing strategy based on attempting to provide unique experiences to their customers and then to publicize these experiences through their web and social networks. Let along these lines its promotional video, which was one of the funniest things Congress.

    Finally, I end this summary with a small photo gallery of the conference and the activities of the technical conference on the last day in which we could see first hand insitu Naturlandia, One of the best worked at the level of product creation and marqueting Andorrans tourism resources.

    Tourism Marketing in Lithuania: Review of products

    Last week I was teaching a course in Lithuania Tourism Marketing specially created to help tourism authorities of this country to increase the number of tourists coming to their land.

    Lithuania, like many European countries have problems with the fall of the Russian market. Where appropriate, in particular, they have lost 4% of gross domestic product because of the boycott of Russia to Europe and the sanctions imposed by the EU to Russian companies.

    A level of tourism the negative effect of the anti-Russian campaign is even more worrying because tourism revenues have fallen by 34% in 2015.

    So this training was really important to them and their tourism strategy both publicly and privately.

    Sell ​​experiences rather than sell products or services

    Since the WTO (United Nations agency dedicated to developing countries through sustainable tourism) and the foundation ThemisA three-day course was prepared to treat them the following:

    1. New emerging markets. So Lithuania as a destination and tourism enterprises in Lithuania from recognizing further the markets that are now growing and can provide more tourists.
    2. Practical workshop on creation of tourist experiences. In this workshop we show how we can create experiences that will last in the memory of visitors and attendees worked on creating experiences thinking especially tourists from emerging markets that had worked the day before.
    3. Practical workshop on Digital Marketing for tourism entities. This workshop shows how the main tools of digital marketing work, both to attract traffic to a website to make and also to monitor the effectiveness of campaigns. Students actively participated in the implementation of actions to publicize the experiences created the day before the first day of the analyzed markets.

    Everything was good. The assessment of the course by the students was very positive and the truth is that the experience of teaching this workshop in Lithuania has also been very enriching. Lithuanians are a great people, somewhat shy, even with vestiges of the era in which they were part of the extinct Soviet Union, and eager to learn and to get a place on the world tourism.

    I called attention to 2 things:

    1. Los lituanos están obsesionados (sin que este sea un término negativo) en el turismo de raíces. El primer día de clase, cuando analizábamos los mercados emergentes y los asistentes debían definir segmentos de mercado y debían crear las “personas” asociadas a esos segmentos, todos los grupos se centraron en atacar a los descendientes de lituanos que son residentes en estos mercados emergentes. Es algo con lo que no me había encontrado nunca en clase… tanta concentración y tanto esfuerzo en el turismo de raíces y en “traer a casa” a los descendientes de lituanos emigrados.
    2. Los lituanos son súper católicos, pero les encanta ser los “últimos paganos de Europa”. Todos los grupos de trabajo que creamos entre los asistentes al curso, en algún momento, trataron el tema de crear un conjunto de experiencias relacionadas con el hecho de que fueron la última nación europea en ser cristianizada. “The last pagans”… suena a película… igual se deciden ha hacer algo así… no sé…

    Anyway ... an experience. repeat I hope to, and that is to further expand the share of digital marketing, as both attendees hotels, like the managers of destination who came to the course, left wanting to know more and go deeper into the tools that we show .

    Here I leave with an image gallery with some photos of the course.

    Newzealand.com, web page book and comprehensive strategy to tourist destination

    These days I'm working on the preparation of a course that impart Digital Tourism Marketing for the government of Lithuania on behalf of the WTO (World Tourism Organization). Reviewing literature and looking for practical examples of how to apply modern marketing (oriented customer and well segmented) to a destination, I have given to the strategy of New Zealand and reviewing its new website promoting tourism, I have seen that is book and can super serve as good example on how to be a tourist site.

    The website promotion is this: www.newzealand.com aquí ya observamos orientación al cliente dividiendo a los usuarios en 4 grandes grupos. Para el ejemplo, nosotros clicaremos sobre “holidays” y así entramos en la parte turística. Una vez dentro, podemos observar los recursos turísticos inventariados, en la primera pestaña, y las actividades que pueden realizarse en ellos en la segunda pestaña. Es una excelente manera de enfocar el contenido desde dos puntos de vista diferentes. Para seguir con los buenos ejemplos, clicaremos “fly fishing” en la actividades y nos iremos a pescar a Nueva Zelanda. En la página dedicada a la pesca, siguen al pie de la letra el framework del “Customer journey” que recomendamos en las clases de la OMT: tienen información para hacerte soñar, para ayudarte a planificar el viaje, para ayudarte en la contratación de los productos turísticos, para que tengas una buena experiencia y para que la puedas compartir con otros. Es excelente. Una página web de libro de “promoción de destinos turísticos”.

    The web strategy is this other: www.tourismnewzealand.com/markets-stats. Here we find an accurate radiograph of tourism in New Zealand by sending countries, types of tourism, and all kinds of statistics. In the area dedicated to research "research" are very interesting infographics for each source market, well established and in explaining the strategy to attract each of the selected segments. All a good example of creating segments and creating tourism product for each segment.

    Overall, it's a super good practice that serves well to illustrate how a strategy should be created, how to diversify supply and how then applied this to the creation of a website to promote tourism. No doubt I will use it to help the Lithuanians to not depend on the Russian outbound market.

    I hope you will also be useful.

    We're going talking.

    Teaching in Zimbabwe

    During March I had the pleasure to start working as a "facilitator" of the training programs of the IN ORDER TO (World Tourism Organization), the body of the United Nations which manages the development of peoples through Tourism.

    My first mission was carried out in Zimbabwe and has been an unforgettable experience and very enriching human level.

    on Zimbabwe

    Zimbabwe is a complicated country.

    Geographically, it is located in the Horn of Africa north of South Africa and Botswana, eastern Namibia and Zambia and west of Mozambique. No access to the sea, but within its borders it hosts one of the Wonders of Humanity: Victoria Falls.

    A nivel político, hasta 1980 no terminó la guerra civil que se había iniciado al proclamar su independencia del Reino Unido en 1965. A partir de ese momento, empezó lo que ellos llaman “the relocation” (la recolocación), que consistió en expropiar la mitad de las tierras de la minoría blanca para repartirlas entre los más pobres de la mayoría negra. Los que se opusieron a ello, murieron. También expropiaron empresas internacionales, grupos hoteleros, etc … todo esto hasta el año 2002. Momento en que fueron expulsados de la Commonwealth y se inició un boicot internacional para penalizar los hechos y la brutalidad con la que se llevaron a cabo. La reputación de Zimbabwe cayó por los suelos y quedaron aislados.

    Es imposible juzgar lo que se hizo… cuando estás allí y te pones en su situación, yo pienso que seguramente también cogería un AK47 y empezaría a nacionalizar bienes ajenos. Pero también sé ponerme en la piel de los blancos a los que les quitaron la mitad de sus propiedades (visitamos y nos entrevistamos con algunos de ellos) y que sobreviven como pueden. Por eso digo que es complicado… no me siento capacitada para tomar partido.

    Como país, tocaron fondo en 2010 cuando batieron todos los records de pobreza pasando a ser el país con el Índice de Desarrollo Humano más bajo del mundo. La causa principal fue la falta de productividad en los terrenos agrícolas expropiados, una epidemia de cólera y la corrupción, sumado al boicot internacional que terminó con el poco turismo que tenían y con las inversiones extrajeras (que ya habían liquidado ellos mismos cuando hicieron las expropiaciones).

    At that time, they decided to sign some treaties, respect some human rights, draft a constitution and begin to remedy the problem. Among the resolutions is the abandonment of its currency (which suffered an unsustainable inflation) and adopted the US dollar and South African Rand as its currency of Zimbabwe.

    This is where the United Nations program to help begins. Zimbabwe asked for help to recover tourism and take advantage of the Victoria Falls to promote itself internationally. Among other programs, our course of Digital Tourism Marketing was created from the WTO.

    Over the course of Digital Marketing Tourist

    El curso ha tenido una duración de una semana a razón de 7 horas diarias durante 5 días. Los alumnos han sido 60 funcionarios del Ministerio de Turismo así como miembros de otras autoridades turísticas del país. También se había invitado a representantes de países vecinos, pero sólo asistieron miembros de Seychelles y de las Islas Mauricio.

    OMT methodology is very practical and is to use real cases for participants to perform their jobs and then be able to apply what they learn to their own departments. For this, I was required to be in Zimbabwe a few days before to visit the tourist sites that would be likely candidates to be the guinea pigs of the participants.

    The visits are conducted the course coordinator Mouad Achhab (Morocco) and myself, the first few days, and we then joined Karin Elgin (Holland), the facilitator of the course with whom I share classes.

    Fue interesantísimo visitar los recursos turísticos que hay alrededor de Harare (la capital de Zimbabwe). Visitamos varias reservas de animales (Zimbabwe es famoso por albergar los “big five” es decir: leones, rinocerontes, elefantes, búfalos y leopardos), visitamos pinturas rupestres en varias localizaciones, unas bodegas que producen un incipiente vino de Zimbabwe, un santuario de animales huérfanos, y otros recursos. En muchos de estos sitios, ofrecían además servicios de alojamiento en cabañas más o menos lujosas, según fuese su público objetivo. Lo que todos tenían en común es que no había clientes y que estaban convencidos de que era imposible tener una situación peor que la actual. Yo les doy la razón.

    Al final elegimos 4 sitios y esos fueron sobre los que trabajamos en clase. Cada grupo de participantes visitó uno de los sitios y se entrevistó con sus administradores.

    Los participantes cada día recibían una parte de teoría sobre estrategia de marketing y sobre marketing digital y aprendían a confeccionar una parte del plan de marketing del recurso turístico que tenían asignado. Para el viernes, los 4 grupos tenían los planes de marketing digital de los 4 sitios y empezamos las presentaciones como si se tratase de un tribunal en la Universidad. Los administradores de los sitios seleccionados fueron invitados a asistir a las presentaciones… y así lo hicieron algunos de ellos. El Ministro de Turismo también asistió a una presentación y clausuró el curso.

    Los resultados fueron muy buenos ya que los cuatro trabajos eran de alta calidad (no hay que olvidar que todos los asistentes eran profesionales relacionados con el mundo del turismo). Los alumnos quedaron muy contentos con la metodología y con todo lo que habían aprendido. Los propietarios de los recursos turísticos, también.

    For my part, satisfaction is full and I'm adapting this methodology and frameworks we use to explain the theory and practice my classes here. So I also feel I have learned a lot. Not only on Zimbabwe and the idiosyncrasy of a country that everyone does boycott, but also on how to get in 5 days, giving real people to change a situation power.

    I am eager to participate in another mission ... and also to return to Zimbabwe, but this time with my family.

    Along those lines I have included a small gallery of images taken during the course.

    I hope you enjoy them.

    Gamification for hotels and tourism businesses in Girona on 11 December

    What is Gamification?

    The </strong>tecniques ( "Gamification" in Castilian) is a technique that involves applying typical elements of video games, in environments that are not playful, com for example in the management of a hotel in promoting a tourist destination or customer loyalty a company of tourist activities.

    Seminar on Gamification in tourist environments

    How to apply gamificación these environments is precisely what will address the meeting on 11 December, organized by the Tourist Board of the Costa Brava and Girona Pyrenees, which will take place in Girona.

    The session is 5 hours where we will see what is and is not gamificación, How we can apply it to increase the productivity of our employees, how we can apply to improve the quality of our services and how we can apply to user loyalty. All specially designed for companies in the tourism sector.

    For more information about this event, please contact the Patronat of Tourism. Here you will find more information: Gamification Conference with Montse Peñarroya

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