Video "Introduction to Digital Márqueting"

He Online Master in Digital Marketing and Social Networks University of Vic is about to begin.

As the first edition, it has not been easy. We had to prepare videos and syllabi of all subjects, coordinating the agendas of teachers and consultants (who are also professionals in their respective fields), prepare weminars, Discussions, case studies, and interviews with companies, and endless work but even from outside can not see, it does require great dedication. But you're all about ... and we are thrilled!

The video you can see below is the first video of the course Introduction to Digital Marketing. In this video I make a summary of the subject, and I share why I think just seeing the 12 points can already be useful to create the communication plan for your business ... but if you also want to know how to do everything I explain ... for this is the master :-)

The Masters will begin on October 18th and is 100% online.

There are still 5 places, so if you fancy, you're in time to register.

You will find more information here:

Online Master in Digital Marketing and Social Networks

See you!

A hug.

How to adapt your business to the new internet approaching

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

A hug

Meet the new SEO MOOC 2016

Description MOOC SEO: Master the basics of SEO (Search Engine Optimization). 2016 has been a year of great change in the Google algorithm. Learn what's behind a good current SEO strategy, including keyword planning, content optimization, link building, semantic markers, Ecommerce SEO, local search and mobile strategy.

It was like a birth, but finally the great day has arrived! The MOOC SEO that prepare Helena Casas and myself with the University of Vic - Universitat Central de Catalunya, is finally online.

But what is a MOOC?

The acronym MOOC are "Massive Open Online Course" ie massive open online course. This means that the course is open to everyone and is 100% online.

In fact it is a course in which teaching is taught through video. Specifically 21 training videos average about 5 minutes each.

Why an SEO MOOC?

Well, the SEO has changed a lot during this 2016, the large deployment of semantic responses from Google, the creation of the Knowledge Graph, changes in Pinguin, etc. So along with Helena Casas decided it would be nice to create a series of videos explaining today, how SEO works. And since both are teachers of Multimedia degree at the University of Vic and this university has one great soundstages to film this type of video, plus highly qualified staff to edit, create decided under his banner.

MOOC How does SEO work?

The MOOC consists of short videos in which deepens in each of the aspects that affect SEO. The course is organized in modules formed by 2 or 3 videos. After each module an online test is performed to ensure that the student makes a progression in their knowledge.

At the end of MOOC students will be able to realize the strategic SEO plan for a company ... and in fact, this is the final exercise.

The course lasts 6 weeks.

Does SEO MOOC free or paid?

Como la mayor parte de MOOC, éste puede realizarse de forma gratuita y obtener así el certificado de “Participación en curso de SEO: Posicionamiento en Buscadores”, pero puesto que el curso se imparte dentro de la plataforma universitaria MiriadaX, se ofrece también un certificado oficial, previo pago de su coste, a aquellos inscritos que lo soliciten y que hayan logrado el 100% de todos y cada uno de los módulos del curso. Este certificado reconoce la superación, con éxito, del curso. Puede descargarse como un diploma en formato PDF y como un badge, que además, se muestra en la plataforma y puede exportarse a “Mozilla Open Badges”. El coste del certificado de superación de este curso es de 40 € (impuestos incluidos).

Where will I find more information about the SEO MOOC?

For here: Mooc de SEO on the website of Miriadax (MOOC platform university in Castilian and Portuguese)

I hope it is of your interest and we let's see MOOC in :-)

We'll talk!

Conclusions of the IX World Congress on Mountain Tourism

Last week I had the pleasure to participate in the issue 9ena World Congress on Mountain Tourism "Mountainlikers which is held biannually in Andorra.

This time the conference was dedicated to the adventure sports practiced on the mountain, and an important part of the speakers dealt their presentations on this subject.

Although I could not attend all lectures, these are some of the conclusions I arrived:

  1. Adventure tourism is softening: adventures are become more accessible to everyone. In fact, users what they want are "special moments" experiences that are unique and memorable, without the need to be extreme. The trend seems to be that tourists increasingly seek health and fun combinations. In this regard, I would emphasize phrases like "thermal water & mountain destination are a good combination"And the tendency to mix Medical Tourism and Mountain Tourism, as a form of seasonally adjusted a destination.
  2. Sustainable tourism: All types of mountain tourism, if managed correctly, They can be seen as a type of sustainable tourism for their social aspect and the fact that income can be distributed among the mountain people. Also for the fact that if we seek "authenticity" as the destination value proposition, this type of tourism is a very good way to raise awareness of the local culture and therefore to preserve it.
  3. Environment: management of mountain tourism is extremely important to consider environmental conservation. In this regard several examples of how it is carried out in destinations like Peru, Switzerland and Andorra, among others showed.

Two initiatives stand out:

On the one hand the company Milenium Destination which makes trips between French and Koreans aim to know the destination, its people and its culture: in his travels 10 French move to Korea to do treking with 10 Koreans, with those who stay and live the days of the trip . Also they organized in reverse.

Furthermore, the clothing brand Mountain Marmot, He shared with Congress his new marketing strategy based on attempting to provide unique experiences to their customers and then to publicize these experiences through their web and social networks. Let along these lines its promotional video, which was one of the funniest things Congress.

Finally, I end this summary with a small photo gallery of the conference and the activities of the technical conference on the last day in which we could see first hand insitu Naturlandia, One of the best worked at the level of product creation and marqueting Andorrans tourism resources.

Presentation of the Specialization Course in Digital Marketing

Friday 22 January will present the 6th edition of Specialization Course in Digital Marketing organized by the Chamber of Commerce of Sabadell and have the pleasure of coordinating academically.

The course starts on February 25 and lasts for 80 hours (16 sessions of 5 hours) which is mainly taught on Thursday morning.

This year, the course consists of 7 major areas:

  1. Benchmarking: How to know your position before your competitors online.
  2. How to attract visitors to a website: SEO, SEM, emailmarketing, Videomarketing, Mobilemarketing.
  3. How to convert visitors into customers: Usability, web analytics, etc.
  4. e-commerce: How to create it, what tools to use, legislation, logistics, etc.
  5. Customer loyalty through Social Networks: Facebook, Twitter, Linkedin, Pinterest, Instagram, etc.
  6. The website: Create a corporate website using WordPress, in 4 sessions.
  7. The creation of an action plan: Class create the action plan of each company.

The modules can be purchased separately, so if you are interested in one in particular, there is no problem that only attend one ... although the novelty this year is that the title of Specialist in Digital Marketing is double and offers House and validates the University of Vic. If you do not perform any of the modules, you lose the ability to obtain the title.

For more information about the course, please download the PDF with the promotional brochure and attends the presentation next Friday 22: PDF Specialization Course in Digital Marketing

After the presentation will offer a free session on "Using enterprise-level Whatsapp". In this session you will learn the 4 ways to use this tool (service customer groups, distribution lists and events), the features you need to know to manage enterprise-wide, and 12 etiquette tips in communication messages. Are you going to miss it?

Here I leave a video with comments from students who have completed the course in other editions.

See you!

full course of Digital Marketing in Sabadell

The next February 20 will begin the full course of Digital Marketing to be held in the Chamber of Commerce of Sabadell for the past 5 years. This course is the equivalent of a university Graduate and is provided with the same profundad and rigor.

The Digital Marketing course is taught in sessions of 5 hours once a week. And it has a total duration of Students come to class once a week and in total there are 81 hours. Ends on June 19. During the course of the 22 basic techniques of Digital Marketing they will work and a website using WordPress as a tool for content management and web publishing will be created.

If you want to see the entire agenda, you will find in this PDF: Digital Marketing Course in Sabadell

Insert the video below shows the views of 3 students last year.

We will make a presentation session course on Friday 16 January in CAmara Commerce Sabadell. So if you have questions or you want to ask any question, we will be at your disposal live in that moment and by mail, whenever you need it :-)

Here you will find more information about the presentation session of the course: Session Presentation Digital Marketing Course starts at 9h30 'on 16 January.

See you.

A hug

How to make money online - Business Models Network

On January 16 I have the pleasure of imparting a two hour lecture on business models that work on the network, at the Chamber of Commerce Sabadell.

Esta es una charla que imparto muchas veces a lo largo del año en varios másters y postgrados, y que siempre gusta mucho a los alumnos. Sistemáticamente vamos repasando uno a uno los diferentes modelos de negocio que utilizan los sitios web. Analizamos todos los modelos publicitarios, todos los modelos que se aplican a mercados, así como otros modelos de negocio. Los alumnos disfrutan aun más, cuando llegamos a los nuevos modelos cómo el del pago por suscriptores de Youtube. Al finalizar la charla se tiene una idea clara sobre cómo utilizar un sitio web para obtener ingresos adicionales, o sobre cómo transformar el sitio web de una empresa para convertirlo en un negocio online.

In general, it offered a different view of how the Internet works and how to make a living companies that use the network to generate revenue.

This session will also take the opportunity to present the Digital Marketing Course of the Chamber of Commerce of Sabadell, Which will begin in February.

The talk is free, but seating is limited, so if you want to attend, please contact the Chamber par register: Internet Business Models

See you there.

A hug.

Practical workshop on creating newsletters in Terrassa

Next Tuesday I have the pleasure of giving a workshop to create newsletters in Chamber of Commerce of Terrassa.

The workshop will try the following:

  1. The strategy: Mailing objective and audience it is directed. How to decide what will be the goal of our shipping and how to select the target audience.
  2. Databases: How to create our database and where to get other databases. Mistakes to avoid when buying third-party databases.
  3. spam: What is and what is not. How spam filters work. What are the antispam nodes. What to do if we appear in a blacklist as spammers.
  4. The Data Protection Act: How it affects us, the fine print to be included in the messages, the rules that we must follow.
  5. The creation of the newsletter: tools for layout. Creating our templates and templates third.
  6. The shipment: Tools to send mailings.
  7. The results: Tools for measuring results. The newsletter and Google Analytics. Ratios that we measure to do a mailing.

Since this is a practical workshop during the course each student will create a model of a newsletter and proceed to shipment to other members of the class to learn firsthand how the shipping tools and reporting of results function. In class we will work with the layout program, delivery and measurement Mail Chimp.

If you are interested in attending this workshop, please contact the Chamber of Commerce of Terrassa. You will find more information at this link: Practical workshop on creating newsletters.

See you

WordPress Course in Girona

On April 29 I have the pleasure of teaching with Helena CasasA new session of the course Creating Web sites using Wodpress como tool for content management.

This time the course is organized MUSICAT, the Professional Musicians Association of Catalonia, Although it is open to anyone who wants to create a professional, self-managed and that is perfectly positioned on Google website.

In the course we will deal specifically on how it should be a website, which sections should include how to create a good "who we are and what we do" to be convincing and to transmit confidence as well as to improve the SEO of the site, such as interconnection to all social networks, which We Need plugin for each type of website, etc.

You will find more information about the course here: WordPress Course in Girona

Places are limited to 25 students, so if you want to attend, do not wait until the last minute to register!

See you in Girona.

Export Course Through Internet in Tortosa

In early April starts the full course entitled "Export want!

He Regional Council of Lower Ebro organizes the course in order to help companies of their area to start exporting and especially to do so thanks to its presence on the network.

The course is divided into 4 parts:

  1. Initiation export: In which the student will be trained in all the intricacies involved in export.
  2. Creating an export department: This is a totally practical part where students will learn how to manage day to day if an export department.
  3. Marketing Digital Internernacional: This is the part that I teach and where we will focus on online tools that will help us find new customers in other countries.
  4. International Relations through social networks: this part is given by Helena Casas and will focus on development and international customer loyalty through social networks and other tools 2.0

The course is very comprehensive and would become the equivalent of a university course of specialization. In addition, companies may have individual export coaching sessions included in the course.

I really think that students will take advantage of it a lot and it is a great way to get more customers, especially at European level, without having to make large investments or move to fairs.

This week is the deadline to register for the course, and I know that some places are even.

Click here for more information about the Export course through Internet.