Related articles Science and Technology

How to search academic articles in Google Scholar

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En el artículo de hoy me centraré más en el funcionamiento de Google Scholar y en concreto en cómo utilizarlo para buscar artículos académicos. Te interesa especialmente si eres un estudiante de grado o de máster, o bien si realizas investigación académica. Si no conoces esta herramienta, por favor, empieza la secuéncia de artículos por este: What is Google Scholar and what is it for?

Estrategias de búsqueda avanzada

Las estrategias de búsqueda avanzada en Google Scholar te permiten encontrar artículos académicos más relevantes y específicos. Una técnica básica pero efectiva es el uso de comillas para buscar frases exactas, lo que asegura que los resultados contengan la combinación específica de palabras que buscas, como por ejemplo “sostenibilidad en Turismo”. Además, los operadores booleanos son herramientas muy útiles: el operador AND asegura que los resultados contengan todas las palabras clave especificadas, mientras que el operador OR busca resultados que contengan cualquiera de las palabras clave. Por otro lado, el operador NOT excluye palabras clave de los resultados, permitiendo una mayor precisión en las búsquedas.

Cómo utilizar filtros y opciones de búsqueda

Otra estrategia importante es el filtrado por año, que te permite restringir los resultados a artículos publicados en un rango de años específico. En la barra lateral izquierda de Google Scholar, puedes seleccionar “Since [año]” para buscar artículos publicados desde ese año o usar el enlace “Custom range…” para especificar un rango de años. Además, si deseas que las palabras clave aparezcan en el título del artículo, puedes utilizar el operador “intitle”, lo cual es particularmente útil para obtener resultados más relevantes y focalizados.

Buscar artículos de un autor específico es sencillo con el operador “author”. Esto te permite centrarte en las publicaciones de un investigador determinado. De manera similar, si deseas buscar en una revista o conferencia específica, el operador “source” te será de gran ayuda. Estas estrategias permiten afinar las búsquedas y dirigirte directamente a las fuentes que más te interesan.

Google scholar

Filtrando sin operadores avanzados

Google Scholar también ofrece una interfaz de búsqueda avanzada accesible a través del menú de hamburguesa (tres líneas horizontales) en la esquina superior izquierda. En esta sección puedes especificar palabras exactas, frases exactas, palabras que deben excluirse, autores específicos y rangos de fechas, todo sin necesidad de escribir los operadores manualmente. Además, para seguir investigaciones citadas frecuentemente, puedes hacer clic en “Cited by [número]” debajo de un artículo para ver otros trabajos que han citado ese artículo.

Mantente al día en tu campo de investigación

Otra funcionalidad útil es la configuración de alertas en Google Scholar, que te permite recibir notificaciones por correo electrónico sobre nuevos artículos que coincidan con tus criterios de búsqueda. Para crear una alerta, haz clic en “Create alert” en la barra lateral izquierda después de realizar una búsqueda.

Ejemplo de búsqueda avanzada

Por último, un ejemplo de búsqueda avanzada combinada podría ser encontrar artículos sobre los impactos del cambio climático en la política publicados entre 2015 y 2020 utilizando una búsqueda como: “climate change impact” AND policy intitle:”climate change” since:2015 until:2020.

Aplicando estas estrategias de búsqueda avanzada, puedes mejorar significativamente la precisión y relevancia de tus resultados en Google Scholar. Esto te permitirá encontrar literatura académica más específica y útil para tus necesidades de investigación, optimizando así tu tiempo y esfuerzo en el proceso de búsqueda.

If you were interested in this article and want to read other articles that I have published on Google Scholar, here is the list:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

How to create and manage a profile on Google Scholar

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In this article I will focus on the configuration of Google Scholar and how you can create and manage your profile. You are especially interested if you are a researcher and want to have a file that contains all your publications and their citations... there are those who think that it appears on Google Scholar by magic... You decide: magic or knowledge.

Steps to create an author profile in Google Scholar

Creating an author profile in Google Scholar is a simple process that allows you to manage and display your academic publications, as well as track your impact through citations. Next, I explain the steps to create an author profile:

1. Log in to Google Scholar

First, you must access Google Scholar at scholar.google.com. I know it seems obvious, but wow. Type the URL into the browser or search for it on Google.

Once inside, log in with your Google account (if you are not already logged in). After signing in, look in the upper left corner for the “My Profile” link and click it to begin the process of setting up your author profile.

You will then be asked to fill out a form with your basic information. This form includes your full name, your institutional affiliation (that is, the university or research institution to which you belong), your institutional email address (an academic email address to verify your affiliation), and your areas of interest or fields of research. This information will help Google Scholar correctly identify and associate your publications with your profile.

The email address will be verified, so make sure you get it right.

Google scholar

2. Add your articles and keep your profile updated

After entering your information, the next step is to add your items. Google Scholar will provide you with a list of articles it has identified as possible for you based on your name and affiliation. Review this list carefully and select those items that really belong to you. You can add all the items in the list at once or select only those you want to include. You also have the option to manually search for additional items if they don't automatically appear in the list.

Think about everything you have written. You should get everyone on the list, even if they don't initially.

Once you have selected your items, you can adjust your profile settings. Google Scholar will ask you if you want to automatically update your profile with new publications associated with your name or if you prefer to manually review and approve each new inclusion. The automatic update option is convenient for effortlessly keeping your profile up to date, but the manual option gives you more control over what appears on your profile.

It will also let you include a link to wherever you want. I have the link to my personal website, here where you are reading this article.

3. Decide if the profile is public or private

The last step is to make your profile public. This was the goal of all the article collection work, so don't forget this last step.

By making your profile public, you allow other researchers, students, and professionals to see your list of publications and citations. This not only increases your visibility in the academic community, but can also facilitate new collaborations and research opportunities. To make your profile public, select the corresponding option and save the changes.

You can modify any parameter by editing the configuration, at any time, don't worry if there is something you don't do right now.

By following these steps, you will have created an author profile in Google Scholar. This profile not only helps you manage your publications and citations, but also provides you with a platform to increase your visibility and recognition in the academic field. Basically it is like your Linkedin page, but academic version.

If you were interested in this article and want to read other articles that I have published on Google Scholar, here is the list:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

How to index an academic digital library in Google Scholar

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Professional associations and academic journals sometimes come to me to help them index their academic digital library in Google Scholar. To save you work, here I explain how to do it if this is your case:

Technical requirements

First, make sure your articles meet the following basic technical requirements:

  • Accessibility: Articles must be available in PDF or HTML format. Google Scholar will not index files that are not accessible to the public.
  • Metadata: Each article must have clear and complete metadata. This includes the title of the article, the names of the authors, the date of publication, the journal or conference where it was published, and the abstract.
  • Meta Tags: Use meta tags in the HTML of your pages to provide additional information to search engines.

Website Structure

Organize your website so that Google Scholar can easily crawl and index your content:

  • Standardized URLs: Use consistent and permanent URLs for each article (do not change the URL once the article has been published). Avoid session parameters or IDs that may change over time.
  • Sitemap: Create and submit an XML sitemap to Google Search Console that includes all the URLs of your articles and posts. Just like you would if it were a website with normal content.

Robots.txt file

Correctly configure your robots.txt file to allow access to Google Scholar crawlers (you can't imagine how many times I see how someone has disabled indexing of all pages while the website was in development, and then they don't remember to enable it again).

  • Make sure you don't block access to the directories and files that contain your articles. Go into your robots.txt and check that there is nothing blocking robot agents from accessing your content.

Structured Information

This is really the secret to good indexing: Implement structured data in the HTML of your pages using the Schema.org for academic publications. This makes it easier for Google Scholar to understand the content and structure of your articles. Schema.org has a specific typology for academic articles: “ScholarlyArticle”. If your website is made with WordPress, the Yoast SEO plugin (paid version) has this marker incorporated.

Here I leave you a link with all the bookmarks carried by Yoast SEO

Schema for academic articles

Registration in Google Scholar

To index your content on Google Scholar, submit your website to Google Scholar for consideration. Here I leave you a link to the “Inclusion Guidelines de Google Scholar”

Review and Monitor

After submitting your website, regularly check if your articles are being indexed:

  • Monitor traffic and indexing through Google Search Console and your Google Analytics.
  • Perform regular searches on Google Scholar to ensure your articles appear in the results.

Update Content Regularly

Just like you would if it was a normal website and you were doing SEO to improve rankings: make sure you keep your content up to date and add new articles regularly. This not only helps with visibility on Google Scholar, but also keeps your audience interested and engaged.

By following these steps, you can improve the chances of your professional association's academic journals being indexed in Google Scholar, thus increasing the visibility and accessibility of your academic publications.

If you were interested in this article and want to read other articles that I have published on Google Scholar, here is the list:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

The Google Scholar algorithm

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Empiezo el artículo confesando de entrada que no conozco cómo es el algoritmo de Google Scholar, pero llevo mucho tiempo realizando investigación y puedo citarte algunos de los factores que influyen en la posición en la que aparece un artículo.
Estoy segura que, como en el caso del posicionamiento orgánico, el algoritmo real de Google Scholar tiene cientos de variables. Los factores que te comento se parecen mucho a los del SEO de hace 15 años…, pero son los que funcionan mejor en este buscador académico.

Relevancia del Contenido

Google Scholar evalúa la relevancia del contenido en función de las palabras clave de la búsqueda. Los artículos que contienen las palabras clave en el título, el resumen o el cuerpo del texto tienden a aparecer más alto en los resultados. La relevancia semántica y la coincidencia de términos específicos son cruciales en este aspecto.

Número de Citas

El número de citas que ha recibido un artículo es uno de los factores más importantes en la clasificación. Los artículos que han sido citados frecuentemente por otros trabajos académicos son considerados más influyentes y, por lo tanto, tienen más probabilidades de aparecer en la parte superior de los resultados. Este enfoque se basa en la idea de que las citas son un indicador de la importancia y la calidad del trabajo.
De hecho, este fue el origen del PageRank de Google. Larry Page en 1998 incluyó el número de citas de un documento en el algoritmo original de Google.

Fecha de Publicación

Google Scholar también tiene en cuenta la fecha de publicación del artículo. En muchos casos, los artículos más recientes pueden ser más relevantes para las búsquedas actuales. Sin embargo, los artículos más antiguos que han acumulado un gran número de citas pueden seguir apareciendo en posiciones destacadas.

Reputación de la Fuente

La reputación de la revista o conferencia donde se publicó el artículo también afecta su clasificación. Publicaciones en revistas de alto impacto y bien consideradas en la comunidad académica suelen recibir una mejor posición en los resultados de búsqueda.

Autoridad del Autor

La reputación y el historial de citas del autor o de los autores pueden influir en la clasificación. Investigadores reconocidos con un alto índice de citas tienden a tener sus trabajos clasificados más alto en los resultados de búsqueda.

Completa Disponibilidad del Texto

Los artículos cuyo texto completo está disponible (ya sea de acceso abierto o a través de suscripciones institucionales) pueden tener una ventaja en la clasificación sobre los artículos que solo tienen disponible el resumen o que están detrás de un paywall.

Relaciones de Co-autoría

Hay indicios de que Google Scholar también considera las redes de co-autoría y la colaboración entre autores. Artículos escritos en colaboración con autores de alto perfil o con muchas citas pueden recibir un impulso en la clasificación.

Uso de Metadatos y Datos Estructurados

El uso adecuado de metadatos y datos estructurados en el HTML del artículo puede ayudar a Google Scholar a entender mejor el contenido y la relevancia del artículo, lo que puede influir positivamente en la clasificación.
Recuerda que Schema.org tiene una etiqueta específica para los artículos académicos

Schema

Accesibilidad y Formato del Documento

La accesibilidad del documento en términos de formato (por ejemplo, PDFs bien formateados y HTML accesible) y la facilidad de lectura por parte de los motores de búsqueda pueden influir en la clasificación. Documentos bien estructurados y fácilmente accesibles son más propensos a ser mejor clasificados.

Ejemplo de Clasificación

Cuando buscas “impacto del cambio climático en el Turismo”, Google Scholar evaluará todos los artículos que contengan estas palabras clave y los clasificará según los factores mencionados. Los artículos más citados, recientes, publicados en revistas de alto impacto, y escritos por autores reconocidos, aparecerán en la parte superior de los resultados.

Comprender los factores que forman parte del algoritmo de Google Scholar puede ayudarte a mejorar la visibilidad de tus propios trabajos académicos, asegurando que cumplan con los criterios que utiliza para evaluar y clasificar el contenido.

If you were interested in this article and want to read other articles that I have published on Google Scholar, here is the list:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

Google Scholar Metrics

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If you are a researcher and from time to time you look at your profile in Google Scholar you will see that in the upper right part of your file there are citation statistics and metrics. Citation statistics are well understood, they are the number of times someone has cited your article. But under the quotes there are two indexes that are not understood a priori.

In the same way, if you go to the Google Scholar side menu you will see a section dedicated to metrics and there you will find the indexes of scientific journals and academic conferences. I will talk about these two types of indices today in this article: personal metrics and those from magazines and conferences.

Look at my file if you want to see what I mean: Montserrat Peñarroya in Google Scholar

Google scholar

And look in the side menu in the section “Metrics” to see the one in the magazines.

What are Google Scholar Metrics?

Google Scholar Metrics are the indices that Google Scholar provides to measure and evaluate the impact and influence of academic publications and scientific journals. These metrics offer a quick way to compare the performance of different journals and to identify the most influential journals in various research areas. The two main components of Google Scholar Metrics are the h-index and the h-median.

The h-index (h-index): Quantity and Quality

The h-index is a measure that attempts to capture both the quantity (productivity) and quality (impact) of a journal or author's publications. In my case, the h-Index is a 6 (it is clear that I have to publish more...). It means that I have 6 articles that have received at least 6 citations.

Under this index you will find the h10 index (h10-Index): an h-index of 10 means that the author has at least 10 articles that have been cited at least 10 times each.

In the magazines it says the h5-Index. That is, an index that indicates how many articles have received at least 5 citations.

La Mediana h5 (h5-Median)

The h-median, on the other hand, refers to the median number of citations received by the articles that make up the h-index, providing an additional measure to evaluate the consistency and impact of citations within the set of most influential articles of a publication.

The importance for academic journals and conferences

Google Scholar Metrics includes a selection of academic journals and conferences that have received a significant number of citations in the last five years. The tool focuses on those posts that have sufficient content and visibility on the platform.

Google Scholar metrics are categorized within different academic disciplines and subdisciplines, allowing researchers and academics to easily identify the top journals in their specific field of study.

This classification makes it easier to compare the performance of different journals within the same discipline, helping researchers decide where to send their work, so keep it in mind when you are thinking about which journals to send your articles to or to which conferences you are going to present your research.

Advantages and disadvantages of Google Scholar Metrics

Among the advantages of Google Scholar Metrics are their ease of access and use, as they are freely available and provide broad coverage that includes a variety of academic publications, including journals, conferences, and institutional repositories.

However, they also have some limitations. The coverage and quality of indexed articles may vary, and citations may include self-citations and citations of less rigorous sources, which may inflate the h-index. Additionally, Google Scholar metrics may not be updated as frequently as other specialized databases, which may impact the accuracy of real-time measurements. But wow... since they are more accessible and easier to use, I recommend that you use them to decide where you publish.

If you were interested in this article and want to read other articles that I have published on Google Scholar, here is the list:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

What is Google Scholar? and What is?

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What is Google Scholar?

Google Scholar O Google Académico (in Spanish) is the Google search engine specialized in academic documents. It was created in 2004 and is what you should use if you are a university student or are working on academic content. In this search engine only articles published in indexed journals, theses, books, patents and documents related to conferences with scientific and academic validity appear.

Now it also includes a section with laws and rulings, but I'm not going to get into that because my area of ​​research is not Law, it is Business Management and the effects of technology on business models.

It is therefore the largest source of information suitable for inclusion as a bibliography in any document whose sources must be academically valid.

What is it for?

If you're in college and you must submit papers, theses, articles or works EOG / Master, it is necessary that all statements that do have a sound scientific basis and of course, you must cite the source in which you have based for reaching these conclusions. You find this source Google ScholarNot at Google.

The results appear in the pages of Google Scholar They are already designed so you can capture with reference manager you are using (the most popular are Zotero, RefWorks or Mendeley) so that citations will be created automatically and the literature you will also be created automatically with all references you used in your work.

Another advantage of Google Scholar is that it gives you full access to the document in question (if it is found) or to the part of the content that interests you, so it saves many visits to the library and allows access to content that we would hardly find otherwise. If the document is part of a private library, from Google Scholar You can enter it if you are connected from a university campus and your university has agreements with that library.

If I am an author, how can I publish to Google Scholar?

If you are the author of academic material, you are especially interested that the content you have created appears indexed in Google Scholar. To do this you must create an author profile and register your items from the ad itself. If the articles are published in journals indexed, Google will find them and you must assign them to your tab. From the tab you can track appointments that you receive and have an inventory of all your published works, generating statistics and graphs.

The algorithm that sorts the results of Google Scholar is very similar to that of Google, but also includes the relevance of the document, ie, the times I have cited.

Curiosity

Google Scholar's slogan is "standing on the shoulder of giants”… “shoulders of giants"A quote from Issac Newtown"If I have seen further, it is by standing on the shoulders of giants.” which reminds us of the importance of research, of working on data and theories validated by other scientists and, in general, of working as a team. Newton wrote it in a letter where he acknowledged that he had only reached his conclusions about the properties of light due to the pioneering work done by Descartes and Hooke.

I hope this article will be useful.

You will find more information here:

  • link to Google Académico (Google Scholar in Castilian)
  • Link to free reference manager Zotero
  • Link to the reference manager Mendeley (Your university may have licenses that can be used freely)

Other articles I have written on Google Scholar:

If you are a scientific organization and are having problems with indexing in Google Scholar, please contact me and I will see how I can help you.

Montse.

Webinar on Artificial Intelligence and new job opportunities

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The week before Christmas, I had the pleasure of giving two webinars for the Alumni of the University of Girona. One dedicated to the "Metaverse and new job opportunities" and another dedicated to "Artificial Intelligence" and again, the job opportunities that come with it.

I will write an article for each of them and link them to the respective videos since the university has posted them openly on their YouTube account.

The first article can be found here: The Metaverse and new job opportunities

Here goes the second:

Artificial Intelligence and new job opportunities

Artificial Intelligence (AI) is a technology that enables machines to perform tasks that normally require human intelligence, such as pattern recognition, machine learning, and decision-making. AI is revolutionizing many fields and creating new job opportunities around the world.

Some areas where AI is creating new job opportunities include:

  • Analysis of data: Data analytics professionals use AI techniques to analyze large data sets and extract valuable insights.
  • AI system design: AI systems engineers design and build AI systems for a wide variety of applications, such as speech recognition and computer vision.
  • User experience design: User experience designers use AI to create more intuitive and personalized applications and services for users.
  • Investigation and development: Researchers in the field of AI develop new AI techniques and algorithms and conduct research to advance the field.
  • Marketing: Marketing companies are using AI to analyze vast amounts of data and improve their online marketing campaigns.

Overall, AI is creating a wide range of new job opportunities in a variety of fields and changing the way we do business and work.

Here is the video so you can learn more about how we use them on a daily basis and how they can help you in your professional career.

Video of the webinar: Artificial intelligence and new job opportunities

I hope you find it useful.

A big hug.

Webinar on the Metaverse and new job opportunities

/in , , /by

The week before Christmas, I had the pleasure of giving two webinars for the Alumni of the University of Girona. One dedicated to the "Metaverse and new job opportunities" and another dedicated to "Artificial Intelligence" and again, the job opportunities that come with it.

I will write an article for each of them and link them to the respective videos since the university has posted them openly on their YouTube account.

Here goes the first one:

The Metaverse and new job opportunities

The term "metaverse" refers to a virtual universe in which users can interact and experience in ways similar to how they would in the real world. The metaverse concept has been popularized by science fiction novels and movies, but it is also being developed in real life.

Metaverses can be used to create immersive virtual reality experiences, massively multiplayer online games, training simulations, and much more. This has led to new job opportunities in areas like game design, VR programming, and metaverse content creation.

In addition, metaverses can also be used to facilitate collaboration and communication between people around the world. This could lead to the emergence of new jobs related to online coordination and moderation.

In general, the metaverse and virtual reality offer a wide range of new job opportunities in a variety of fields, although they are not as developed as we are led to believe.

Please watch the video to learn more about this topic. The webinar is in Catalan.

Video about the metaverse and new job opportunities

I hope you found it interesting.

  • You can find other webinars that I have given and that are open on this page: Webinars
  • If for some reason the embedded video does not work, here is the link: Webinar video

A big hug.

Fields in which artificial intelligence is applied ... and new non-scientific professions

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This week I give again the lecture on Artificial Intelligence and non-technical professions. It is a talk that universities hire me to publicize the professional opportunities related to Artificial Intelligence among students of non-technical careers. Students of Philosophy, Economics, Business Administration, Tourism, etc. usually attend.

The truth is that artificial intelligence has many applications and therefore offers many opportunities to technical profiles, but also to non-technical profiles. These are some of the main fields in which we interact with artificial intelligences on a daily basis, many times without being really aware of it:

1. Facial recognition

A large number of new mobile phones are opened by recognizing our face. So every morning, without being aware of them, we submit our facial physiognomy to the scrutiny of an AI that decides whether or not we are who we think we are. Facial recognition is used by Facebook to detect photos of us in which we are not tagged, it is used by airport personnel and police forces to detect

2. Artificial Intelligence and natural language processing

Every day we use the voice devices of our mobile phone, our Google Home or our Alexa. Artificial intelligence is applied both in predicting what we want to say exactly, as in understanding the words themselves and executing the orders. Also in SEO we use our knowledge in AI to optimize the positioning in Google.

3. Artificial Intelligence and vehicle navigation

When we open our browser (be it Google Maps, Waze, or whatever) and mark our destination, an artificial intelligence calculates how long it will take to get there and takes into account the traffic, construction work, and any other incident. Also the autopilots work with this type of Artificial Intelligence, to which the information from sensors, cameras and radars is added. Every time you get on a plane, 90% of the flight time is done by artificial intelligence.

4. Machine Learning or machine learning

Machine Learning is the branch of science that seeks to develop techniques that allow computers to learn by themselves. When you take a photo with your mobile camera, an artificial intelligence automatically retouches it based on the image it gets with the various cameras that your device has, while using the information on what that photo should look like, from thousands of of image models from which you have learned how to show what you have photographed. Also when you watch Netflix and it recommends new series and movies that you will surely like, machine learning is involved, making Netflix know you better and better and make better recommendations.

5. Artificial life

These days, in the middle of the COVID-19 pandemic, many of the predictions of infection and contagion rates are made with calculations created from simulations of populations created in artificial environments that show qualities typical of living beings.

6. Expert systems

AIs assist in medical diagnoses and also in your Google Analytics. The term expert system refers to an information system that is based on knowledge of a highly complex and very specific application area. It serves as a consultant and expert assistant for the users of its interface.

There are many other fields, but these that I comment on are the ones that serve me for half a talk, introducing the new professions or at least the professions that I do not see endangered in the near future:

  • As the world is changing and more and more AIs take over many professions, there is and will be a great need to retrain professionals. So adult training is a good field to specialize in.
  • If everything is going to be full of robots, someone will have to educate them. Have you ever tried to educate a chatbot ... it is a complicated task, but someone has to do it ... and we are all going to have robot assistants on our web pages and messaging systems.
  • Many business processes are going to be digitized and automated ... but someone will need to understand the processes and create them properly. Project Management experts have the future assured by deriving part of their knowledge towards processes instead of just doing projects.
  • The main distribution tool is going to be e-commerce… but there are high-value, high-priced products that must be sold personally. The field of sales is still a good career path.
  • The services to people performed by humans and not by machines are going to be increasingly valued. Everything that involves contact between people has a good way out.
  • The creative professions are not threatened either. Artificial intelligence can help us in the design of a marketing campaign both for the predictive part and for the data analysis, but creativity and originality will have to be contributed by a human.
  • Since algorithms are the ones who make most of the decisions, each company will need an ethics committee to determine the decision trees of its AI from the point of view of ethics and morals. A good specialization for Philosophy students.

In general, although according to McKinsey artificial intelligences will affect between 400 and 800 million jobs by 2030 and according to this same source 30% of jobs will be directly replaced by AIs, both people with technical profiles and those who have More literary profiles have good job prospects if they take these changes into account, from now on ... so I don't see it as a threat but as an opportunity.

If you want to know more about the MacKinsey report, go to Xataca they comment and they summarize it in a very understanding way.

If you want to know more about Netflix and AII recommend this article in which the author reviews all the applications.

What is your opinion?

What problems or moral implications do you see in the deployment of artificial intelligence?

We talk to each other

Montse.

Soft Skills essential for Tourism professionals

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This week from Innova Institute de La Salle - URL we have been working on creating a list with the soft skills (or soft skills) necessary for professionals in the tourism industry.

This research is part of a whole series of articles that we are writing about how Covid-19 has affected companies and society.

Last week we mentioned the hard skills that tourism professionals need to overcome the crisis caused by the Covid-19. In this post I presented this article and my participation in a round table organized by UNWTO to help the tourism sector: Hard Skills essential for Tourism professionals.

Let's go to soft skills ...

soft-skills

The original article is not yet published on our blog, but some magazines and newspapers have echoed it and have published it in whole or in part. Here I include some of these publications:

In the magazine El Economista: The key soft skills of tourism professionals for PostCOVID-19

In News and Diaries, they cite the article in The Economist: The key soft skills of tourism professionals for PostCOVID-19

In Today's Economy they have also published the article: The key soft skills of tourism professionals for PostCOVID-19

I hope the article is also of interest to you.

Keep in touch

A hug

Montse.