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Webinar on Artificial Intelligence and new job opportunities

The week before Christmas, I had the pleasure of giving two webinars for the Alumni of the University of Girona. One dedicated to the "Metaverse and new job opportunities" and another dedicated to "Artificial Intelligence" and again, the job opportunities that come with it.

I will write an article for each of them and link them to the respective videos since the university has posted them openly on their YouTube account.

The first article can be found here: The Metaverse and new job opportunities

Here goes the second:

Artificial Intelligence and new job opportunities

Artificial Intelligence (AI) is a technology that enables machines to perform tasks that normally require human intelligence, such as pattern recognition, machine learning, and decision-making. AI is revolutionizing many fields and creating new job opportunities around the world.

Some areas where AI is creating new job opportunities include:

  • Analysis of data: Data analytics professionals use AI techniques to analyze large data sets and extract valuable insights.
  • AI system design: AI systems engineers design and build AI systems for a wide variety of applications, such as speech recognition and computer vision.
  • User experience design: User experience designers use AI to create more intuitive and personalized applications and services for users.
  • Investigation and development: Researchers in the field of AI develop new AI techniques and algorithms and conduct research to advance the field.
  • Marketing: Marketing companies are using AI to analyze vast amounts of data and improve their online marketing campaigns.

Overall, AI is creating a wide range of new job opportunities in a variety of fields and changing the way we do business and work.

Here is the video so you can learn more about how we use them on a daily basis and how they can help you in your professional career.

Video of the webinar: Artificial intelligence and new job opportunities

I hope you find it useful.

A big hug.

Webinar on the Metaverse and new job opportunities

The week before Christmas, I had the pleasure of giving two webinars for the Alumni of the University of Girona. One dedicated to the "Metaverse and new job opportunities" and another dedicated to "Artificial Intelligence" and again, the job opportunities that come with it.

I will write an article for each of them and link them to the respective videos since the university has posted them openly on their YouTube account.

Here goes the first one:

The Metaverse and new job opportunities

The term "metaverse" refers to a virtual universe in which users can interact and experience in ways similar to how they would in the real world. The metaverse concept has been popularized by science fiction novels and movies, but it is also being developed in real life.

Metaverses can be used to create immersive virtual reality experiences, massively multiplayer online games, training simulations, and much more. This has led to new job opportunities in areas like game design, VR programming, and metaverse content creation.

In addition, metaverses can also be used to facilitate collaboration and communication between people around the world. This could lead to the emergence of new jobs related to online coordination and moderation.

In general, the metaverse and virtual reality offer a wide range of new job opportunities in a variety of fields, although they are not as developed as we are led to believe.

Please watch the video to learn more about this topic. The webinar is in Catalan.

Video about the metaverse and new job opportunities

I hope you found it interesting.

  • You can find other webinars that I have given and that are open on this page: Webinars
  • If for some reason the embedded video does not work, here is the link: Webinar video

A big hug.

What is Google Scholar? and What is?

What is Google Scholar?

Google Scholar O Google Académico (In Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to meetings with scientific and academic validity. It is therefore most suitable source of information to be included as references in any document whose sources should be academically valid.

What is it for?

If you're in college and you must submit papers, theses, articles or works EOG / Master, it is necessary that all statements that do have a sound scientific basis and of course, you must cite the source in which you have based for reaching these conclusions. You find this source Google ScholarNot at Google.

The results appear in the pages of Google Scholar They are already designed so you can capture with reference manager you are using (the most popular are Zotero, RefWorks or Mendeley) so that citations will be created automatically and the literature you will also be created automatically with all references you used in your work.

Another advantage of Google Scholar is that it gives you full access to the document in question (if it is found) or to the part of the content that interests you, so it saves many visits to the library and allows access to content that we would hardly find otherwise. If the document is part of a private library, from Google Scholar You can enter it if you are connected from a university campus and your university has agreements with that library.

If I am an author, how can I publish to Google Scholar?

If you are the author of academic material, you are especially interested that the content you have created appears indexed in Google Scholar. To do this you must create an author profile and register your items from the ad itself. If the articles are published in journals indexed, Google will find them and you must assign them to your tab. From the tab you can track appointments that you receive and have an inventory of all your published works, generating statistics and graphs.

The algorithm that sorts the results of Google Scholar is very similar to that of Google, but also includes the relevance of the document, ie, the times I have cited.


Google Scholar's slogan is "standing on the shoulder of giants”… “shoulders of giants"A quote from Issac Newtown"If I have seen further, it is by standing on the shoulders of giantsNovember 15, 2021

I hope this article will be useful.

You will find more information here:

Keep in touch.

A big hug.


Fields in which artificial intelligence is applied ... and new non-scientific professions

This week I give again the lecture on Artificial Intelligence and non-technical professions. It is a talk that universities hire me to publicize the professional opportunities related to Artificial Intelligence among students of non-technical careers. Students of Philosophy, Economics, Business Administration, Tourism, etc. usually attend.

The truth is that artificial intelligence has many applications and therefore offers many opportunities to technical profiles, but also to non-technical profiles. These are some of the main fields in which we interact with artificial intelligences on a daily basis, many times without being really aware of it:

1. Facial recognition

A large number of new mobile phones are opened by recognizing our face. So every morning, without being aware of them, we submit our facial physiognomy to the scrutiny of an AI that decides whether or not we are who we think we are. Facial recognition is used by Facebook to detect photos of us in which we are not tagged, it is used by airport personnel and police forces to detect

2. Artificial Intelligence and natural language processing

Every day we use the voice devices of our mobile phone, our Google Home or our Alexa. Artificial intelligence is applied both in predicting what we want to say exactly, as in understanding the words themselves and executing the orders. Also in SEO we use our knowledge in AI to optimize the positioning in Google.

3. Artificial Intelligence and vehicle navigation

When we open our browser (be it Google Maps, Waze, or whatever) and mark our destination, an artificial intelligence calculates how long it will take to get there and takes into account the traffic, construction work, and any other incident. Also the autopilots work with this type of Artificial Intelligence, to which the information from sensors, cameras and radars is added. Every time you get on a plane, 90% of the flight time is done by artificial intelligence.

4. Machine Learning or machine learning

Machine Learning is the branch of science that seeks to develop techniques that allow computers to learn by themselves. When you take a photo with your mobile camera, an artificial intelligence automatically retouches it based on the image it gets with the various cameras that your device has, while using the information on what that photo should look like, from thousands of of image models from which you have learned how to show what you have photographed. Also when you watch Netflix and it recommends new series and movies that you will surely like, machine learning is involved, making Netflix know you better and better and make better recommendations.

5. Artificial life

These days, in the middle of the COVID-19 pandemic, many of the predictions of infection and contagion rates are made with calculations created from simulations of populations created in artificial environments that show qualities typical of living beings.

6. Expert systems

AIs assist in medical diagnoses and also in your Google Analytics. The term expert system refers to an information system that is based on knowledge of a highly complex and very specific application area. It serves as a consultant and expert assistant for the users of its interface.

There are many other fields, but these that I comment on are the ones that serve me for half a talk, introducing the new professions or at least the professions that I do not see endangered in the near future:

  • As the world is changing and more and more AIs take over many professions, there is and will be a great need to retrain professionals. So adult training is a good field to specialize in.
  • If everything is going to be full of robots, someone will have to educate them. Have you ever tried to educate a chatbot ... it is a complicated task, but someone has to do it ... and we are all going to have robot assistants on our web pages and messaging systems.
  • Many business processes are going to be digitized and automated ... but someone will need to understand the processes and create them properly. Project Management experts have the future assured by deriving part of their knowledge towards processes instead of just doing projects.
  • The main distribution tool is going to be e-commerce… but there are high-value, high-priced products that must be sold personally. The field of sales is still a good career path.
  • The services to people performed by humans and not by machines are going to be increasingly valued. Everything that involves contact between people has a good way out.
  • The creative professions are not threatened either. Artificial intelligence can help us in the design of a marketing campaign both for the predictive part and for the data analysis, but creativity and originality will have to be contributed by a human.
  • Since algorithms are the ones who make most of the decisions, each company will need an ethics committee to determine the decision trees of its AI from the point of view of ethics and morals. A good specialization for Philosophy students.

In general, although according to McKinsey artificial intelligences will affect between 400 and 800 million jobs by 2030 and according to this same source 30% of jobs will be directly replaced by AIs, both people with technical profiles and those who have More literary profiles have good job prospects if they take these changes into account, from now on ... so I don't see it as a threat but as an opportunity.

If you want to know more about the MacKinsey report, go to Xataca they comment and they summarize it in a very understanding way.

If you want to know more about Netflix and AII recommend this article in which the author reviews all the applications.

What is your opinion?

What problems or moral implications do you see in the deployment of artificial intelligence?

We talk to each other


Soft Skills essential for Tourism professionals

This week from Innova Institute de La Salle - URL we have been working on creating a list with the soft skills (or soft skills) necessary for professionals in the tourism industry.

This research is part of a whole series of articles that we are writing about how Covid-19 has affected companies and society.

Last week we mentioned the hard skills that tourism professionals need to overcome the crisis caused by the Covid-19. In this post I presented this article and my participation in a round table organized by UNWTO to help the tourism sector: Hard Skills essential for Tourism professionals.

Let's go to soft skills ...


The original article is not yet published on our blog, but some magazines and newspapers have echoed it and have published it in whole or in part. Here I include some of these publications:

In the magazine El Economista: The key soft skills of tourism professionals for PostCOVID-19

In News and Diaries, they cite the article in The Economist: The key soft skills of tourism professionals for PostCOVID-19

In Today's Economy they have also published the article: The key soft skills of tourism professionals for PostCOVID-19

I hope the article is also of interest to you.

Keep in touch

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Hard Skills that tourism professionals need

A couple of weeks ago, from the Innova Institute de La Salle - URL We were analyzing what were the hard skills (or hard skills) in English, that tourism professionals needed to get out of the crisis caused by the Covid-19.

This is the infographic with which we illustrate the article that you can find on the blog of the Innova Institute.

Hard skills tourism

You can read the full article here:

Hard skills for the tourism industry

Following our research, we also participated in a round table organized by the World Tourism Organization.

You can watch the video here:

And several online publications are citing the research and the article.

Economy Today: The key hard skills of tourism professionals for PostCOVID-19

We are now working on an article on soft skills. I share it with the one that has it.

10 areas that take after CodId-19

How's the lockdown going?

I hope both you and your family are doing well. Here in Barcelona we are pulling ... starting now the third week.

As you already know, the success of an entrepreneurial project depends largely on 3 things: that the product or service is of quality, that there is a need in the market and that you make a good marketing plan. Due to COVID-19, the needs of people and companies have changed, so if we are able to detect them, we will gain a competitive advantage.

Last week we met a part of the La Salle Entrepreneurship and Innovation research team to jointly analyze the entrepreneurial opportunities that are emerging due to COVID-19. We detected 10 areas in which new opportunities to undertake are emerging once the pandemic ends.

These areas are:

  1. Telecommuting
  2. Online training
  3. Connections security
  4. Online access to healthcare
  5. 3d print
  6. Support services for the elderly
  7. Wellness at home
  8. Leisure and entertainment
  9. Access to culture
  10. Logistics

If you want to read the original article, you will find it here: (in English for now)

We sent the article to the La Salle-URL press department and it seems to have been very well received in various publications. I put below sites where you can find the article in Spanish and in some cases a little more summarized.

Here you will find a version in Spanish that has been published in Emprendedores magazine: Ten opportunities to undertake when Covid-19 is over

And here is another version that they have published in American Retail: Ten opportunities to undertake when Covid-19 is over

And another for Self-Employed and Entrepreneurs: Some activities where it will be easier to undertake after the COVID-19 crisis

Also Head Topics has published: Ten opportunities to undertake when Covid-19 is over

The magazine Innovación Económica has also published it: Ten post-pandemic business ideas

And curiously, the fashion magazine Harpers Bazaar, has also published it: Ten opportunities to undertake when Covid-19 is over

I hope the article is useful to you and that you also see opportunities that you can take advantage of.

This week we are working on another article dedicated exclusively to entrepreneurship on issues related to sustainability, I share it with the one that is finished.

Keep in touch.

A hug


What is eyetracking? and What is?

He Eyetracking It is a technology that allows users to track their gaze to obtain data on things like: what are they looking at? What catches your attention? Do you look at advertising? Does that button really see it? What word makes someone decide to read a text? and to be able to make decisions based on that data. It also has applications in the field of psychology and optics, but above all it is in digital marketing and specifically in usability and user experience where it is most used.

How does an eyetracker work?

Eyetracker - EyetrackingBasically it is a computer monitor with an infrared ray emitter that illuminates the user's face (without the user noticing anything) and with a camera (that the user does not see that it is there either) in which the eyetracker You can see the reflection of the infrared in the user's pupils, and therefore, by triangulating the position of the pupils in front of the screen, you can know what the user is looking at.

In this video it is very well explained (if you do not understand French, activate the subtitles in Spanish or in your native language)

There's also eyetrackers embedded in glasses and portable devices that facilitate analysis of eyetracking when you're studying something that is not on a screen such as linear products from a supermarket or the dashboard of a car.

Why is a EyeTracker used in Digital Marketing?

As I mentioned in the first paragraph, it is especially useful for checking the usability of a website. In this video that you will see below these lines, I was testing whether users could easily find the listings of the apartments that the website wanted to rent. You will see how after more than a minute, the tested user still has not found the apartment files. It is also curious to see in this video how the user is distracted every time the web slider changes. Which is normal and it is good because the sliders are included in the header of the websites to show the value proposition of the company, so it is correct that they make the user's gaze go there... although once inside the website , we should not distract the user anymore, for this reason they are only included on the home page.

How Eyetracking used in Content Marketing?

It can also be used for related topics content marketingFor example, to see what word makes when we read diagonally finally decide it is worthwhile or not read a text. Or on an AdWords ad that will be seen above, what word it draws attention and makes the user read the ad and possibly click on it.

Here I leave 4 links that can help you better understand the use of the eyetracking in this last field:

  • The first is a study I did in 2005 about how reading a news website men and women and whether or banners are not seen: Eyetracking_Media_Espana
  • The second is a study of the words must contain the Adwords to attract attention. The study I did in 2009 but the results are still valid although Adwords are no longer on the right side and now are only at the top of search pages: Eyetracking Search Marketing
  • Here you will find an article I wrote in 2009 on the Eyetracking and Golden Triangle Google in relation to SEO (Article also remains valid today).
  • And here, information eyetracker I use for these analyzes: Tobii Eyetracker

I hope this information will be useful.

Keep in touch.

Presented the report of the Information Society in Spain 2016

The pasado24 February 2017 was presented in Madrid the report published annually Telefónica with all kinds of data and statistics on the deployment of information society in Spain.

This report is a good source of referrals for any talk / work / article you should publish on the Internet and year to year shows very well how the Spanish society evolves.

Here's the link to the website of the Telefónica Foundation in which'll find full report: Report on the Information Society in Spain 2016

And here below the video summary of the report.

I hope you find it useful.

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How to adapt your business to the new internet approaching

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

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