Related articles Science and Technology

10 areas that take after CodId-19

¿Qué tal va el confinamiento?

Espero que tanto tú como tu familia estéis bien. Aquí en Barcelona vamos tirando… empezando ahora la tercera semana.

Como ya sabes, el éxito de un proyecto de emprendeduría depende en gran manera de 3 cosas: que el producto o servicio sea de calidad, de que haya una necesidad en el mercado y de que hagas un buen plan de marketing. A causa del COVID-19 las necesidades de las personas y las empresas han cambiado, así que si somos capaces de detectarlas, obtendremos una ventaja competitiva.

La semana pasada nos reunimos una parte del equipo de investigación en Emprendeduría e Innovación de La Salle, para analizar conjuntamente las oportunidades de emprender que están apareciendo a causa del COVID-19. Detectamos 10 áreas en las que están apareciendo nuevas oportunidades para emprender una vez termine la pandemia.

Estas áreas son:

  1. Teletrabajo
  2. Formación online
  3. Seguridad en las conexiones
  4. Acceso online a la sanidad
  5. Impresión 3D
  6. Servicios de ayuda a la 3a edad
  7. Bienestar en casa
  8. Ocio y entretenimiento
  9. Acceso a la cultura
  10. Logística

Si quieres leer el artículo original, lo encontrarás aquí: (en inglés de momento) https://blogs.salleurl.edu/en/10-areas-which-you-can-start-business-after-covid-19-pandemic-0

Aquí encontrarás una versión en castellano que nos han publicado en la revista Emprendedores: Diez oportunidades en las que emprender cuando se acabe el Covid-19

Y aquí otra versión que han publicado en American Retail: Diez oportunidades en las que emprender cuando se acabe el Covid-19

Espero que el artículo te sea de utilidad y que tú también veas oportunidades que puedas aprovechar.

Esta semana estamos trabajando en otro artículo dedicado exclusivamente a la emprendeduría en temas relacionados con la sostenibilidad, lo comparto a la que esté acabado.

Keep in touch.

A hug

Montse.

What is eyetracking? and What is?

He Eyetracking es una tecnología que permite realizar el seguimiento de la mirada de los usuarios para obtener datos sobre cosas como: ¿qué miran? ¿Qué les llama la atención? ¿Se fijan en la publicidad? ¿Ese botón lo ven realmente? ¿Qué palabra hace que alguien decida leer un texto? y poder tomar decisiones en base a esos datos. También tiene aplicaciones en el campo de la psicología y en el de la óptica, pero sobre todo es en el marketing digital y en concreto, en la usabilidad y la experiencia de usuario donde más se utiliza.

¿Cómo funciona un eyetracker?

Eyetracker - EyetrackingBásicamente es un monitor de ordenador con un emisor de rayos infrarrojos que ilumina la cara del usuario (sin que el usuario note nada) y con una cámara (que el usuario tampoco ve que está allí) en la que el eyetracker puede ver el reflejo de los infrarrojos en las pupilas del usuario, y por lo tanto, triangulando la posición de las pupilas frente a la pantalla, puede saber qué es lo que usuario está mirando.

En este vídeo está muy bien explicado (si no entiendes el francés, activa los subtítulos en castellano o en tu idioma nativo)


También hay eyetrackers incrustados en gafas y en dispositivos portátiles que facilitan los análisis de eyetracking when you're studying something that is not on a screen such as linear products from a supermarket or the dashboard of a car.

Why is a EyeTracker used in Digital Marketing?

Como he comentado en el primer párrafo, es especialmente útil para comprobar la usabilidad de un sitio web. En este vídeo que verás bajo estas líneas estaba yo testeando si los usuarios podían encontrar fácilmente las fichas de los apartamentos que el sitio web deseaba alquilar. Verás como tras más de un minuto, el usuario testeado aún no ha encontrado las fichas de los apartamentos. También es curioso ver en este vídeo como el usuario se distrae cada vez que el slider de la web cambia. Cosa que es normal y está bien porqué los sliders se incluyen en la cabecera de las webs para mostrar la propuesta de valor de la empresa, así que es correcto que hagan que la mirada del usuario vaya hacia allí… aunque una vez dentro del sitio web, ya no deberíamos distraer más al usuario, por esta razón sólo se incluyen en la página de inicio.

How Eyetracking used in Content Marketing?

It can also be used for related topics content marketingFor example, to see what word makes when we read diagonally finally decide it is worthwhile or not read a text. Or on an AdWords ad that will be seen above, what word it draws attention and makes the user read the ad and possibly click on it.

Here I leave 4 links that can help you better understand the use of the eyetracking in this last field:

  • The first is a study I did in 2005 about how reading a news website men and women and whether or banners are not seen: Eyetracking_Media_Espana
  • The second is a study of the words must contain the Adwords to attract attention. The study I did in 2009 but the results are still valid although Adwords are no longer on the right side and now are only at the top of search pages: Eyetracking Search Marketing
  • Here you will find an article I wrote in 2009 on the Eyetracking and Golden Triangle Google in relation to SEO (Article also remains valid today).
  • And here, information eyetracker I use for these analyzes: Tobii Eyetracker

I hope this information will be useful.

Keep in touch.

What is Google Scholar? and What is?

Google Scholar O Google Scholar (In Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to meetings with scientific and academic validity. It is therefore most suitable source of information to be included as references in any document whose sources should be academically valid.

What is Google Scholar?

If you're in college and you must submit papers, theses, articles or works EOG / Master, it is necessary that all statements that do have a sound scientific basis and of course, you must cite the source in which you have based for reaching these conclusions. You find this source Google ScholarNot at Google.

The results appear in the pages of Google Scholar They are already designed so you can capture with reference manager you are using (the most popular are Zotero, RefWorks or Mendeley) so that citations will be created automatically and the literature you will also be created automatically with all references you used in your work.

Another advantage of Google Scholar es que te da acceso completo al documento en cuestión (si lo encuentra) o bien a la parte del contenido que te interesa, así que ahorra muchas visitas a la biblioteca y permite acceder a contenidos que difícilmente encontraríamos de otra forma. Si el documento forma parte de una biblioteca privada, desde Google Scholar podrás entrar en ella si estás conectado desde un campus universitario y tu universidad tiene acuerdos con esa biblioteca.

Si soy autor, ¿cómo puedo publicar en Google Scholar?

Si eres autor de material académico, te interesa especialmente que el contenido que has creado aparezca indexado en Google Scholar. To do this you must create an author profile and register your items from the ad itself. If the articles are published in journals indexed, Google will find them and you must assign them to your tab. From the tab you can track appointments that you receive and have an inventory of all your published works, generating statistics and graphs.

The algorithm that sorts the results of Google Scholar is very similar to that of Google, but also includes the relevance of the document, ie, the times I have cited.

Curiously, Google Scholar's slogan is "standing on the shoulder of giants”… “shoulders of giants"A quote from Issac Newtown"If I have seen further, it is by standing on the shoulders of giants. "Reminding us of the importance of research and teamwork.

I hope this article will be useful.

You will find more information here:

Keep in touch

Montse.

Presented the report of the Information Society in Spain 2016

The pasado24 February 2017 was presented in Madrid the report published annually Telefónica with all kinds of data and statistics on the deployment of information society in Spain.

This report is a good source of referrals for any talk / work / article you should publish on the Internet and year to year shows very well how the Spanish society evolves.

Here's the link to the website of the Telefónica Foundation in which'll find full report: Report on the Information Society in Spain 2016

And here below the video summary of the report.

I hope you find it useful.

A hug

Montse.

How to adapt your business to the new internet approaching

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

A hug

Are we on the verge of replicators we saw in Star Trek?

It strikes me read that start to have claims for patent infringement because of the use of replicators particular level objects ... so I decided to research the topic.

What are the replicators objects?

They also called 3D printers, although the term is spreading is "replicators" or "maker bots”.

So far this technology was reserved for technology centers that created prototypes for companies in sectors as diverse as medical, aerospace, capital equipment, automotive, tools and others, and they wanted to test models created in CAD before being put into production. In this way, they can see the finished pieces (at high cost, of course) designs and decide whether or not they are correct.

How does this technology work?

There are several ways to run a replicator. The most common is to use what they call Fused Depiosition Modelling or FDM. This technology allows from a CAD design, the printer will depositing molten material (which may be polyurethane foam, potato starch, or any other material allowing be patterned) layer by layer, until the equivalent design piece.

That is, no works by creating a mold of the piece and filling, but it creates the piece superimposing very thin layers of molten material and copying 3D design has been delivered to the printer.

web pages that 3D designs are exchanged between users

The widespread use of this type of 3D printers has led resulted in the emergence of websites where people exchange 3D designs for all kinds of parts. That is, the Napster of 3D designs.

One of these pages is Thingiverse. Here we can see, for example, the tab for a design that allows you to replicate Christmas balls: http://www.thingiverse.com/thing:34942 the balls design has been downloaded more than 1,600 times and 16 users have posted pictures of the replicas made by themselves.

As good fruit of the 2.0 era, the page is meant as a Social Media allows more and comment, share designs, share photos of other designs that you already have replicated, etc. Here we can see the pictures of people who have used the design of Christmas balls http://www.thingiverse.com/thing:34942/copies

It seems therefore that the replicators are no longer limited to technology centers.

How is a replicator?

Looking for more information on these machines, I found a website where you sell MakerBot. Here you can see images of how one of these 3D printers. To my look a little big to keep at home ... but I say, looking at the pictures of the replicated objects using hanging in Tingverse designs, there seems to be more printers scattered around the world than we might think judging by the size of these machines .

Anyway ... it seems patent infringement object design will start to generalize these machines evolve and get it all with a machine in every home.

We are still far from Star Trek replicators, but it seems that we are approaching to "replicators appearance" ... it's something.

I hope the article is interesting you like. My research has fascinated me more about it.

We talk to each other.

11 Predictions for the future Tourism

CNN published a few days ago a report on the predictions made by different experts on issues related to transport and tourism in the near future. Based on the investigation, a percentage probability assigned to each point and tidied most likely to least likely. This is a summary of predictions:

99% chance of that: magnetic levitation trains replace air transport

Well, it seems nowadays, high-speed trains are already replacing the aircraft on certain routes such as London-Paris or Milan-Rome. In our case, the Barcelona-Madrid, it is true that more and more people use it, but then to replace the airlift, even missing. Experts say that instead of trains as current, magnetic levitation trains are used (nearly frictionless) much faster than the current yes a replacement in the type of transport for short routes will occur. The prediction is to within about 10 years.

80% chance of that: Passports are obsolete documents

Experts indicate that paper documents will be replaced by microchips and biometric recognition. To me, it's prediction seems more plausible than before and faster to implement ...

70% chance of that: The space is a tourist destination

This is a reality, but not for everyone. But Space Adventures already markets the Russian space flight, Virgin Galactic and prepare their trips to orbit ingrevidez for next year. I would give almost 100%.

60% chance of that: Aircraft fly pilotless

Ui, ui ... here, I would drop them the chance. Although a couple of summers ago I was on the subway line that connects the area Doglands to central London and is driverless. To reassure passengers, there was a responsible man who was walking by train with a bunch of keys in his hand and intimating that he could take control if necessary. But then to generalize on airplanes ... even I see it a bit far.

50% chance of that: Hague hotels in space

Given that there is launching a capsule hotel planned for 2016 ... will all depend on how private space flight work ... but I would raise the probability.

40% chance of that: The planes are part of the transparent fuselage

This would be nice ... to see vast landscapes from the plane. In this case I do not have enough information and knowledge to assess the probability that you assign.

40% chance of that: the cars fly

Ummm ... the cost of something is very high. I would lower odds.

30% chance of that: Let's have a space elevator

There have touched my heartstrings, because as a good fan of science fiction, I spent years following the development of this issue and it seems that the predictions of 5 years are not going to meet (the elevator was scheduled for 2025 and there is a X and-Prize to encourage him to have it long before), but now it is talking about have it by 2050 (although I hope to see either an old woman). So you likely would rise, although long term.

You can find more info on the elevator and how is the issue in this article: space elevator (I included images of the models with which you are working)

20% chance of that: There exist no children flights

This is typical of certain cultures. In London there are establishments that do not let children (not smoking issue, if not to bother) ... and there are airlines on the top floor of the 747 seats allocated no children to ensure silence. So it may be that someone without children a flight to mind. We should see anti-discrimination laws what they think about it.

10% chance of that: The Airport Duty Free disappear and are only a showroom.

It seems very unlikely, although the idea is that you see the products, buy online and have them when you get home. The problem I see is that the Duty Free also are a hobby at the airport ... and that the issue of gifts back home must take into account that are delivered when you arrive, you do not come in the mail while you travel . So I would assign a probability of almost 0%.

To read the original article, you can do so here: CNN Predictions Tourism

We talk to each other.

Discover the list of new domain endings

ICANNICANN has published the list of new domain endings and who their aspiring owner. The new endings have been able to apply from 12 January to 30 May and the objective was that ICANN would allow descolapsar search and registration of the current .com, .net, .org, etc.

Besides normal, ie request .cisco Cisco, Apple and Microsoft request .apple request .hotmail .bing .live, etc. We note the following:

  • That most completions have been requested by US companies.
  • Some domain endings have been requested by many companies at once, for example, .app termination requested by a dozen companies. Also .art termination is requested by a large number of companies.
  • We note that there is a company requesting a large number of terminations, it is Donuts.co that have all the earmarks of being speculators domains (see who we are www.donuts.co). There is another company that has the same appearance.

highlights include:

.Catalonia - requested by the Government of Catalonia

.Catholic - requested by the Vatican

.BCN - Requested by the City of Barcelona

Also it highlights the fact that the SNCF (French railways) have applied for termination, but instead, the RENFE has not requested yours ... you have learned that you could ask for?

The full list can be seen here:

http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en

The exact cost of registration remains a mystery, although it looks like the rumors that is $ 200,000 for each termination is true (sorry, I could not find reliable sources to confirm this).

We talk to each other.

The new augmented reality glasses Google

A couple of weeks ago Google introduced its new prototype augmented reality glasses. With these new glasses we get closer to the time when the augmented reality through lenses will be available worldwide (now it is already through mobile).

Analyzing the operation observed that the glasses use the voice command to activate the device functions. Not seem to use the movement of hands or eyes, as does the prototype Nokia. Let's see if they publish more videos or more complete information about the device and can analyze it well. The project has been made public now why they want feedback from users.

The video presentation of the augmented reality glasses It is spectacular and needs no words to explain it ...

The prototype with working before this shown in the video glasses were more like "Terminator". We can see them here: Terminator glasses created by Google

It seems that is also working on contact lenses that will allow the same functionality. You can read information about the lenses in this article: augmented reality contact lenses

Although one can not help but really Google controls our lives: know what to look for, know who speak (if you use Gmail), what videos look on YouTube, where we go when we use Google Maps, who our friends by Google+, which products We interest us (when we search Google Shopping) and now it seems that also incorporates the chech-in's to know where we are, with no margin for error.

Obviously this information is used to offer more targeted advertising (Facebook is winning the game right now, offering segmentation to name company in which the target audience works, but it seems that Google wants to take the lead ). I can not help feeling a certain chill with much control ... but it seems that this will be the trend or let you spy or anything based on web 3.0 (mobility, geolocation and augmented reality) will work.

Let's see how it evolves the coming months.

Review of "THE CODEX SECRET" by Lev Grossman, Byblos - Ediciones B

El códice secretoI have outstanding writing large numbers of reviews, so I'll take these holidays to catch up. Today's is on a technological thriller set in a world of video game programmers [a little strange :-)] and librarians [also a little strange :-)].

El argumento del libro nos sitúa en la piel de Edwuard Wonzy, un joven banquero de New York que acaba de aceptar un traslado a Londres, pero al que antes de su partida, la empresa para la que trabaja le encarga a nivel personal, ordenar y categorizar una biblioteca particular. (Aquí casi estuve a punto de dejar el libro: ¿un banquero haciendo de bibliotecario por encargo de su empresa? No tiene ni pies ni cabeza… luego acabas entendiendo que esto ya forma parte de una “conspiración”… pero confieso que como el libro lo había comprado en un supermercado [lo compré en verano y en las librerías de la población en la que me encontraba no había Ciencia Ficción] tenía prejuicios hacia el posible argumento y hacia la calidad del libro).

Total, which results in one of the books to be cataloged there is a esteganograma (mensaje cifrado de tal modo que a su vez, oculta la existencia de otro menaje cifrado, este mucho más fácil de descifrar [en principio]). El origen de este mensaje lo encontramos en un escritor de la edad media con una vida anodina. El descubrimiento del mensaje y su posible publicación podría afectar a la reputación de poderosas familias de origen noble inglés, así que mucha gente está en contra de que esto ocurra. Encontrar el libro y descifrar el mensaje llevará a nuestro protagonista a interactuar con programadores de videojuegos y con bibliotecarios expertos, cada uno de ellos descritos con profusión y mostrando sus rarezas para hacerlos más interesantes a nivel de creación de identidad de personaje.

The truth is that as when I started reading the book I was expecting the worst, did not disappoint the fact that the book itself is loose and "light" (in the sense that it suggests not raise any question of that interests me) but can be read and does its job as reading weekend escape. In addition, the author was pleasantly surprised when describing the den where the programmer who has to interact lived, indicates that "The walls were papered with posters of diagram Mandelbrot reproduced in psychedelic colors". Yes sir! A good freaky anchored in the 80 should have a diagram Mandelbrot hanging on your wall. Good description.

MandelbrotI have none, but I confess that fractals have always fascinated me. In fact, my passion for programming started when I discovered at age 13, when in an equation that I taught school in replacing the variable by a random number (random), obtenía preciosos dibujos en la pantalla de mi ZX-Spectrum. En mi cabeza, las mates dejaron de ser algo abstracto para ser algo visual y bonito (…ingenua de mí). Cuando llegué a la universidad y me tocó estudiar conceptos como Ker, núcleo, Rank… en funciones algebraicas… por desgracia, me volvieron a poner en mi lugar y nunca me recuperé :-).

But back to the diagram Mandelbrot (he is the one I show in the attached picture), precisely Benoit Mandelbrot, the mathematician creator of theories of fractal geometry, died this past October 10, 2010 and some media echoed this and explained some of their work. Through this review I also wanted to pay a tribute.

Here is the link to its listing on Wikipedia if anyone wants more information: Benoit Mandelbrot

Here is a 17-minute lecture by Mandelbrot himself in early 2010 (is interesting): TED – Mandelbrot

To see beautiful fractal images created from the geometry of Mandelbrot studies, follow this link to Google Images: Mandelbrot images