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Fields in which artificial intelligence is applied ... and new non-scientific professions

This week I give again the lecture on Artificial Intelligence and non-technical professions. It is a talk that universities hire me to publicize the professional opportunities related to Artificial Intelligence among students of non-technical careers. Students of Philosophy, Economics, Business Administration, Tourism, etc. usually attend.

The truth is that artificial intelligence has many applications and therefore offers many opportunities to technical profiles, but also to non-technical profiles. These are some of the main fields in which we interact with artificial intelligences on a daily basis, many times without being really aware of it:

1. Facial recognition

A large number of new mobile phones are opened by recognizing our face. So every morning, without being aware of them, we submit our facial physiognomy to the scrutiny of an AI that decides whether or not we are who we think we are. Facial recognition is used by Facebook to detect photos of us in which we are not tagged, it is used by airport personnel and police forces to detect

2. Artificial Intelligence and natural language processing

Every day we use the voice devices of our mobile phone, our Google Home or our Alexa. Artificial intelligence is applied both in predicting what we want to say exactly, as in understanding the words themselves and executing the orders. Also in SEO we use our knowledge in AI to optimize the positioning in Google.

3. Artificial Intelligence and vehicle navigation

When we open our browser (be it Google Maps, Waze, or whatever) and mark our destination, an artificial intelligence calculates how long it will take to get there and takes into account the traffic, construction work, and any other incident. Also the autopilots work with this type of Artificial Intelligence, to which the information from sensors, cameras and radars is added. Every time you get on a plane, 90% of the flight time is done by artificial intelligence.

4. Machine Learning or machine learning

El Machine Learning es la rama de la ciencia que busca el desarrollo de técnicas que permiten a los ordenadores aprender por sí mismos. Cuando haces una foto con la cámara de tu móvil, una inteligencia artificial la retoca automáticamente a partir de la imagen que consigue con las varias cámaras que posee tu dispositivo a la vez que utiliza la información sobre cómo debería ser esa foto, a partir de miles de modelos de imágenes de las que ha aprendido cómo mostrar lo que has fotografiado. También cuando miras Netflix y te recomienda nuevas series y películas que seguramente te gustarán, el machine learning está por medio haciendo que Netflix cada vez te conozca mejor pueda hacerte mejores recomendaciones.

5. Artificial life

These days, in the middle of the COVID-19 pandemic, many of the predictions of infection and contagion rates are made with calculations created from simulations of populations created in artificial environments that show qualities typical of living beings.

6. Expert systems

AIs assist in medical diagnoses and also in your Google Analytics. The term expert system refers to an information system that is based on knowledge of a highly complex and very specific application area. It serves as a consultant and expert assistant for the users of its interface.

There are many other fields, but these that I comment on are the ones that serve me for half a talk, introducing the new professions or at least the professions that I do not see endangered in the near future:

  • As the world is changing and more and more AIs take over many professions, there is and will be a great need to retrain professionals. So adult training is a good field to specialize in.
  • If everything is going to be full of robots, someone will have to educate them. Have you ever tried to educate a chatbot ... it is a complicated task, but someone has to do it ... and we are all going to have robot assistants on our web pages and messaging systems.
  • Many business processes are going to be digitized and automated ... but someone will need to understand the processes and create them properly. Project Management experts have the future assured by deriving part of their knowledge towards processes instead of just doing projects.
  • The main distribution tool is going to be e-commerce… but there are high-value, high-priced products that must be sold personally. The field of sales is still a good career path.
  • The services to people performed by humans and not by machines are going to be increasingly valued. Everything that involves contact between people has a good way out.
  • The creative professions are not threatened either. Artificial intelligence can help us in the design of a marketing campaign both for the predictive part and for the data analysis, but creativity and originality will have to be contributed by a human.
  • Since algorithms are the ones who make most of the decisions, each company will need an ethics committee to determine the decision trees of its AI from the point of view of ethics and morals. A good specialization for Philosophy students.

In general, although according to McKinsey artificial intelligences will affect between 400 and 800 million jobs by 2030 and according to this same source 30% of jobs will be directly replaced by AIs, both people with technical profiles and those who have More literary profiles have good job prospects if they take these changes into account, from now on ... so I don't see it as a threat but as an opportunity.

If you want to know more about the MacKinsey report, go to Xataca they comment and they summarize it in a very understanding way.

If you want to know more about Netflix and AII recommend this article in which the author reviews all the applications.

What is your opinion?

What problems or moral implications do you see in the deployment of artificial intelligence?

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Soft Skills essential for Tourism professionals

This week from Innova Institute de La Salle - URL we have been working on creating a list with the soft skills (or soft skills) necessary for professionals in the tourism industry.

This research is part of a whole series of articles that we are writing about how Covid-19 has affected companies and society.

Last week we mentioned the hard skills that tourism professionals need to overcome the crisis caused by the Covid-19. In this post I presented this article and my participation in a round table organized by UNWTO to help the tourism sector: Hard Skills essential for Tourism professionals.

Let's go to soft skills ...


The original article is not yet published on our blog, but some magazines and newspapers have echoed it and have published it in whole or in part. Here I include some of these publications:

In the magazine El Economista: The key soft skills of tourism professionals for PostCOVID-19

In News and Diaries, they cite the article in The Economist: The key soft skills of tourism professionals for PostCOVID-19

In Today's Economy they have also published the article: The key soft skills of tourism professionals for PostCOVID-19

I hope the article is also of interest to you.

Keep in touch

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Hard Skills that tourism professionals need

A couple of weeks ago, from the Innova Institute de La Salle - URL We were analyzing what were the hard skills (or hard skills) in English, that tourism professionals needed to get out of the crisis caused by the Covid-19.

This is the infographic with which we illustrate the article that you can find on the blog of the Innova Institute.

Hard skills tourism

You can read the full article here:

Hard skills for the tourism industry

Following our research, we also participated in a round table organized by the World Tourism Organization.

You can watch the video here:

And several online publications are citing the research and the article.

Economy Today: The key hard skills of tourism professionals for PostCOVID-19

We are now working on an article on soft skills. I share it with the one that has it.

10 areas that take after CodId-19

How's the lockdown going?

I hope both you and your family are doing well. Here in Barcelona we are pulling ... starting now the third week.

As you already know, the success of an entrepreneurial project depends largely on 3 things: that the product or service is of quality, that there is a need in the market and that you make a good marketing plan. Due to COVID-19, the needs of people and companies have changed, so if we are able to detect them, we will gain a competitive advantage.

Last week we met a part of the La Salle Entrepreneurship and Innovation research team to jointly analyze the entrepreneurial opportunities that are emerging due to COVID-19. We detected 10 areas in which new opportunities to undertake are emerging once the pandemic ends.

These areas are:

  1. Telecommuting
  2. Online training
  3. Connections security
  4. Online access to healthcare
  5. 3d print
  6. Support services for the elderly
  7. Wellness at home
  8. Leisure and entertainment
  9. Access to culture
  10. Logistics

If you want to read the original article, you will find it here: (in English for now)

We sent the article to the La Salle-URL press department and it seems to have been very well received in various publications. I put below sites where you can find the article in Spanish and in some cases a little more summarized.

Here you will find a version in Spanish that has been published in Emprendedores magazine: Ten opportunities to undertake when Covid-19 is over

And here is another version that they have published in American Retail: Ten opportunities to undertake when Covid-19 is over

And another for Self-Employed and Entrepreneurs: Some activities where it will be easier to undertake after the COVID-19 crisis

Also Head Topics has published: Ten opportunities to undertake when Covid-19 is over

The magazine Innovación Económica has also published it: Ten post-pandemic business ideas

And curiously, the fashion magazine Harpers Bazaar, has also published it: Ten opportunities to undertake when Covid-19 is over

I hope the article is useful to you and that you also see opportunities that you can take advantage of.

This week we are working on another article dedicated exclusively to entrepreneurship on issues related to sustainability, I share it with the one that is finished.

Keep in touch.

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What is eyetracking? and What is?

He Eyetracking It is a technology that allows users to track their gaze to obtain data on things like: what are they looking at? What catches your attention? Do you look at advertising? Does that button really see it? What word makes someone decide to read a text? and to be able to make decisions based on that data. It also has applications in the field of psychology and optics, but above all it is in digital marketing and specifically in usability and user experience where it is most used.

How does an eyetracker work?

Eyetracker - EyetrackingBasically it is a computer monitor with an infrared ray emitter that illuminates the user's face (without the user noticing anything) and with a camera (that the user does not see that it is there either) in which the eyetracker You can see the reflection of the infrared in the user's pupils, and therefore, by triangulating the position of the pupils in front of the screen, you can know what the user is looking at.

In this video it is very well explained (if you do not understand French, activate the subtitles in Spanish or in your native language)

There's also eyetrackers embedded in glasses and portable devices that facilitate analysis of eyetracking when you're studying something that is not on a screen such as linear products from a supermarket or the dashboard of a car.

Why is a EyeTracker used in Digital Marketing?

Como he comentado en el primer párrafo, es especialmente útil para comprobar la usabilidad de un sitio web. En este vídeo que verás bajo estas líneas estaba yo testeando si los usuarios podían encontrar fácilmente las fichas de los apartamentos que el sitio web deseaba alquilar. Verás como tras más de un minuto, el usuario testeado aún no ha encontrado las fichas de los apartamentos. También es curioso ver en este vídeo como el usuario se distrae cada vez que el slider de la web cambia. Cosa que es normal y está bien porqué los sliders se incluyen en la cabecera de las webs para mostrar la propuesta de valor de la empresa, así que es correcto que hagan que la mirada del usuario vaya hacia allí… aunque una vez dentro del sitio web, ya no deberíamos distraer más al usuario, por esta razón sólo se incluyen en la página de inicio.

How Eyetracking used in Content Marketing?

It can also be used for related topics content marketingFor example, to see what word makes when we read diagonally finally decide it is worthwhile or not read a text. Or on an AdWords ad that will be seen above, what word it draws attention and makes the user read the ad and possibly click on it.

Here I leave 4 links that can help you better understand the use of the eyetracking in this last field:

  • The first is a study I did in 2005 about how reading a news website men and women and whether or banners are not seen: Eyetracking_Media_Espana
  • The second is a study of the words must contain the Adwords to attract attention. The study I did in 2009 but the results are still valid although Adwords are no longer on the right side and now are only at the top of search pages: Eyetracking Search Marketing
  • Here you will find an article I wrote in 2009 on the Eyetracking and Golden Triangle Google in relation to SEO (Article also remains valid today).
  • And here, information eyetracker I use for these analyzes: Tobii Eyetracker

I hope this information will be useful.

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What is Google Scholar? and What is?

Google Scholar O Google Scholar (In Castilian) is the Google search engine specialized in academic papers. It was established in 2004 and is the you should use if you are college or are working on academic content. This search engine appear only articles published in refereed journals, theses, books, patents and documents relating to meetings with scientific and academic validity. It is therefore most suitable source of information to be included as references in any document whose sources should be academically valid.

What is Google Scholar?

If you're in college and you must submit papers, theses, articles or works EOG / Master, it is necessary that all statements that do have a sound scientific basis and of course, you must cite the source in which you have based for reaching these conclusions. You find this source Google ScholarNot at Google.

The results appear in the pages of Google Scholar They are already designed so you can capture with reference manager you are using (the most popular are Zotero, RefWorks or Mendeley) so that citations will be created automatically and the literature you will also be created automatically with all references you used in your work.

Another advantage of Google Scholar is that it gives you full access to the document in question (if it is found) or to the part of the content that interests you, so it saves many visits to the library and allows access to content that we would hardly find otherwise. If the document is part of a private library, from Google Scholar You can enter it if you are connected from a university campus and your university has agreements with that library.

If I am an author, how can I publish to Google Scholar?

If you are the author of academic material, you are especially interested that the content you have created appears indexed in Google Scholar. To do this you must create an author profile and register your items from the ad itself. If the articles are published in journals indexed, Google will find them and you must assign them to your tab. From the tab you can track appointments that you receive and have an inventory of all your published works, generating statistics and graphs.

The algorithm that sorts the results of Google Scholar is very similar to that of Google, but also includes the relevance of the document, ie, the times I have cited.

Curiously, Google Scholar's slogan is "standing on the shoulder of giants”… “shoulders of giants"A quote from Issac Newtown"If I have seen further, it is by standing on the shoulders of giants. "Reminding us of the importance of research and teamwork.

I hope this article will be useful.

You will find more information here:

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Presented the report of the Information Society in Spain 2016

The pasado24 February 2017 was presented in Madrid the report published annually Telefónica with all kinds of data and statistics on the deployment of information society in Spain.

This report is a good source of referrals for any talk / work / article you should publish on the Internet and year to year shows very well how the Spanish society evolves.

Here's the link to the website of the Telefónica Foundation in which'll find full report: Report on the Information Society in Spain 2016

And here below the video summary of the report.

I hope you find it useful.

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How to adapt your business to the new internet approaching

If 10 years ago, just when the first smartphones, saw it coming a big wave that would change our business dramatically, today, we come another wave coming that again, it will be disruptive and require major adaptation by companies . We started to call to web 4.0.

cambra_sabadellJanuary 26 morning, I have the pleasure of teaching in the Chamber of Commerce of Sabadell, a conference on how this wave coming and how we should adapt our companies. This session is open to everyone and is free (does not happen every day that I invite everyone ... usually my sessions are part of a master or are in company and thus deprived by) ... so even if a little late, I extend the invitation to readers of this website.

The session will address what the web 4.0, what are its characteristics (and go over the web 3.0 to see how it is becoming 4.0) among others will see what is the IOT, the VR, RA, the Semantic Web, how they are using the first AIs, how the economy transforms collaborative value chains, how it handles the Big Data, and go over all the changes that these new technologies behave in our companies).

The conference begins at 9:30 am 'at the headquarters of the Chamber of Sabadell. For more information you will find it here: Montse Peñarroya Conference Web 4.0

See you tomorrow.

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Are we on the verge of replicators we saw in Star Trek?

It strikes me read that start to have claims for patent infringement because of the use of replicators particular level objects ... so I decided to research the topic.

What are the replicators objects?

They also called 3D printers, although the term is spreading is "replicators" or "maker bots”.

So far this technology was reserved for technology centers that created prototypes for companies in sectors as diverse as medical, aerospace, capital equipment, automotive, tools and others, and they wanted to test models created in CAD before being put into production. In this way, they can see the finished pieces (at high cost, of course) designs and decide whether or not they are correct.

How does this technology work?

There are several ways to run a replicator. The most common is to use what they call Fused Depiosition Modelling or FDM. This technology allows from a CAD design, the printer will depositing molten material (which may be polyurethane foam, potato starch, or any other material allowing be patterned) layer by layer, until the equivalent design piece.

That is, no works by creating a mold of the piece and filling, but it creates the piece superimposing very thin layers of molten material and copying 3D design has been delivered to the printer.

web pages that 3D designs are exchanged between users

The widespread use of this type of 3D printers has led resulted in the emergence of websites where people exchange 3D designs for all kinds of parts. That is, the Napster of 3D designs.

One of these pages is Thingiverse. Here we can see, for example, the tab for a design that allows you to replicate Christmas balls: the balls design has been downloaded more than 1,600 times and 16 users have posted pictures of the replicas made by themselves.

As good fruit of the 2.0 era, the page is meant as a Social Media allows more and comment, share designs, share photos of other designs that you already have replicated, etc. Here we can see the pictures of people who have used the design of Christmas balls

It seems therefore that the replicators are no longer limited to technology centers.

How is a replicator?

Looking for more information on these machines, I found a website where you sell MakerBot. Here you can see images of how one of these 3D printers. To my look a little big to keep at home ... but I say, looking at the pictures of the replicated objects using hanging in Tingverse designs, there seems to be more printers scattered around the world than we might think judging by the size of these machines .

Anyway ... it seems patent infringement object design will start to generalize these machines evolve and get it all with a machine in every home.

We are still far from Star Trek replicators, but it seems that we are approaching to "replicators appearance" ... it's something.

I hope the article is interesting you like. My research has fascinated me more about it.

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11 Predictions for the future Tourism

CNN published a few days ago a report on the predictions made by different experts on issues related to transport and tourism in the near future. Based on the investigation, a percentage probability assigned to each point and tidied most likely to least likely. This is a summary of predictions:

99% chance of that: magnetic levitation trains replace air transport

Well, it seems nowadays, high-speed trains are already replacing the aircraft on certain routes such as London-Paris or Milan-Rome. In our case, the Barcelona-Madrid, it is true that more and more people use it, but then to replace the airlift, even missing. Experts say that instead of trains as current, magnetic levitation trains are used (nearly frictionless) much faster than the current yes a replacement in the type of transport for short routes will occur. The prediction is to within about 10 years.

80% chance of that: Passports are obsolete documents

Experts indicate that paper documents will be replaced by microchips and biometric recognition. To me, it's prediction seems more plausible than before and faster to implement ...

70% chance of that: The space is a tourist destination

This is a reality, but not for everyone. But Space Adventures already markets the Russian space flight, Virgin Galactic and prepare their trips to orbit ingrevidez for next year. I would give almost 100%.

60% chance of that: Aircraft fly pilotless

Ui, ui ... here, I would drop them the chance. Although a couple of summers ago I was on the subway line that connects the area Doglands to central London and is driverless. To reassure passengers, there was a responsible man who was walking by train with a bunch of keys in his hand and intimating that he could take control if necessary. But then to generalize on airplanes ... even I see it a bit far.

50% chance of that: Hague hotels in space

Given that there is launching a capsule hotel planned for 2016 ... will all depend on how private space flight work ... but I would raise the probability.

40% chance of that: The planes are part of the transparent fuselage

This would be nice ... to see vast landscapes from the plane. In this case I do not have enough information and knowledge to assess the probability that you assign.

40% chance of that: the cars fly

Ummm ... the cost of something is very high. I would lower odds.

30% chance of that: Let's have a space elevator

There have touched my heartstrings, because as a good fan of science fiction, I spent years following the development of this issue and it seems that the predictions of 5 years are not going to meet (the elevator was scheduled for 2025 and there is a X and-Prize to encourage him to have it long before), but now it is talking about have it by 2050 (although I hope to see either an old woman). So you likely would rise, although long term.

You can find more info on the elevator and how is the issue in this article: space elevator (I included images of the models with which you are working)

20% chance of that: There exist no children flights

This is typical of certain cultures. In London there are establishments that do not let children (not smoking issue, if not to bother) ... and there are airlines on the top floor of the 747 seats allocated no children to ensure silence. So it may be that someone without children a flight to mind. We should see anti-discrimination laws what they think about it.

10% chance of that: The Airport Duty Free disappear and are only a showroom.

It seems very unlikely, although the idea is that you see the products, buy online and have them when you get home. The problem I see is that the Duty Free also are a hobby at the airport ... and that the issue of gifts back home must take into account that are delivered when you arrive, you do not come in the mail while you travel . So I would assign a probability of almost 0%.

To read the original article, you can do so here: CNN Predictions Tourism

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