The UOC publishing house is publishing in book form the agenda of the most popular subjects of this university. These agendas are the SEO, I wrote as part of the subject of Digital Marketing taught at various masters and postgraduate courses.
For the paper edition have been updated all the points that are part of an agenda full SEO (Google is constantly changing and must always be updating SEO classes !!) and included illustrations that make facilitate the interpretation of each topic.
The author of the update and some content is part of Helena Casas who probably already know some of their classes Personal Brand Management (here you will find more info about it: Helena Casas).
Finally, after some weeks of work, it has been an actual book, well edited and as I try to do with all temarios I write, nothing academic. Everything is explained as we would in a face-class. I annoy a lot of practical books on it is unclear what to do ... so this I think everything is very clear!
The book has a version in Catalan and Castilian version. You can buy them directly on the website of the publisher: SEO Book
Now, along with Helena, we are preparing a questionnaire and several case studies related to the book, why Editorial UOC want people to buy the book and want a title as acquired knowledge in the shared, they can perform a test through the website and eventually certifying the basic principles of SEO are known.
Well, this is all about the book ... if you know what to get you for this Christmas or the Three Wise Men, here's a good idea :-)
We talk to each other.
A big hug.
Especialista en estrategia en Marketing Digital. Impartiendo conferencias, formación y consultoría desde hace más de 20 años.